Account Management

Training for B2B account managers. How to make more of established customer relationships through account management.

Account Management Training

Strengthen customer relationships with new account management methods. Develop trusted advisor and strategic partner status. Maximise customer benefit and sales revenue.

Key Takeaways

  • Deepen business understanding
  • Increase perceived contribution
  • Get more time with senior executives
  • Establish status as a trusted advisor
  • Increase perception of strategic value
  • Create more effective account plans

Typical Participant Comments

Good combination of presentations and exercises helped to promote understanding and maintain focus.


Excellent - totally needed. Exactly on the money!

Data Capture Solutions

I found the workshops very good as they were very much related to our job and very practical. The course also gave us a lot of ideas on how to create our job as account managers.

Handheld Products

Account Management Training includes:

  • Pre Course Questionnaire
  • Pre Work Guide
  • Up to 6 Coaching Sessions or 6 hrs of Classroom Time
  • Personalised Assignments
  • In-course materials
  • Online resources
  • Career long support

Materials and resources:

  • Preparation Guides
  • Framework Agenda
  • Self Study Guide
  • Accelerated Learning Guide
  • Course Slide Decks
  • Personality Style Identifier
  • Profit Contribution Calculator
  • Account Plan Template
  • Account Plan Completion Guide

If you need to strengthen customer relationships or increase business from established customers, this account management course provides best practice methods and skills. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.