Sales performance improvement of 5% – 35% for any business to business sales team in 2 – 6 months

Identifying Intrinsic Motivators

Discover your intrinsic work motivators by completing our 'Sales Motivator' self assessment questionnaire.

People do things for their own reasons. Money is seldom the most significant motivator even for sales people. Use this assessment to reveal true motivators.

Participants evaluate a series of statements about work circumstances. Each answer constitutes a vote for one of eleven work motivators.

Feedback re-presents the data to display the significance of each motivating factor and its relationship with the others. The feedback report presents the strengths, weaknesses, opportunities, and threats associated with each motivator for people in a sales role.

What is to stop people scoring themselves falsely?

Individuals who complete the test on their own initiative have no reason to mislead themselves. For those who will share their results with line managers, development support staff, or interviewers there is little value in trying to miss represent work motivators. People are usually best doing what they are motivated to do. When assignments are aligned with work motivators, people deliver better results and get more satisfaction from their work.

Each of the statements in the assessment pose a quandary. Participants must choose between two distinct and divers options. While the purpose of the assessment is not disguised, it is difficult to second guess the assessment without producing unexpected results.

What are the benefits?

1. Sales people learn more about themselves and the kind of sales assignments and roles to which they are best suited. All of the eleven possible leading motivators have advantages in particular types of sales function.

2. The feedback report helps sales people and managers get everyone focussed on assignments for which they will be most effective and most satisfied with.

3. Sales managers learn how to provide the right motivational support for individuals. This is much more effective than guessing or using the same approach for everyone regardless of individual preferences. Results augment intuition and provide sales managers with the information they need to get better results.

What are the applications?

The Right People Doing the Right Jobs

The feedback is specifically designed to answer the question, "What sales role will a person with particular motivators be most suited to. Sales people and managers can work towards optimising peoples assignments to maximise effectiveness and job satisfaction.

Recruitment and Selection

The Sales Motivators assessment provides another tool for improving hiring consistency and reducing hiring mistakes. Having candidates take the Sales Motivators assessment helps interviewers evaluate suitability and provides a prompt to discuss motivation in a meaningful way.

Management Development

Ability to motivate is highly prized in a management competence. Most managers don't have the freedom to constantly up the rewards. It is widely acknowledged that the best managers adapt their approach to help individual team members connect with their intrinsic motivation. The 'Sales Motivator' assessment provides a guiding map.

Customer Understanding

Becoming familiar with work motivators helps sales people understand individuals who fulfil roles for customers. Buying decisions are rarely purely based on business issues. Those making the decisions cannot help tangling their personal motivators with business imperatives.

To find out more, please use the contact form here or telephone +44 (0)118 933 1357. We will be pleased to speak and discuss your needs. Alternatively, send an email to info@salessense.co.uk for a prompt reply


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Sales performance improvement of 5% – 35% for any business to business sales team in 2 – 6 months