Buying Negotiations - Free Sales Training 13
Part thirteen of our free B2B sales training via bite-sized posts on LinkedIn. How to conduct buying negotiations for a win/win outcome.
This term refers to B2B sales training programmes, courses, and interventions; The differences between B2B and B2C sales training, and pages about our related services.
The main differences are the number of people involved in buying decision-making, the existence of purchasing policies and procedures, and the time necessary for consideration and purchase to be completed.
In B2B sales, salespeople usually need to engage with multiple stakeholders within a client organisation over a longer sales cycle. This process requires patience, strategic thinking, and the ability to navigate complex organisational structures and needs. Conversely, B2C sales typically involve shorter, more transactional interactions with individual consumers. The focus is on volume and turning leads into sales quickly, often leveraging emotional appeals and impulse buying behaviours.
Business-to-business salespeople must possess a deeper understanding of their products or services, including technical specifications and how they can be tailored to meet the unique needs of each business client. This level of detail and customization is less common in B2C sales.
Business buying decisions are usually much more complex. B2B salespeople usually need to navigate a complex decision-making process, often involving multiple decision-makers and influencers. A B2B salesperson must be adept at identifying and persuading these key individuals. In B2C sales, the decision-maker is usually the individual consumer, making the sales process more straightforward.
Higher-value transactions necessitate a clear articulation of the value proposition and return on investment to the business customer. Negotiations over price, terms, and services are common. In B2C selling, price negotiations are less frequent, and the value proposition is more focused on personal benefit and satisfaction.
The pages listed below offer more information on our B2B sales training courses and related services.
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Part thirteen of our free B2B sales training via bite-sized posts on LinkedIn. How to conduct buying negotiations for a win/win outcome.
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Follow our free B2B sales training delivered in bite-sized posts on the SalesSense LinkedIn company page. Explore the index on this page.
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