Four Important Fundamentals of Better Sales Training
How to make sales training more effective. Practical ideas for sales managers and sales trainers.
Sales trainers must do more than deliver a curriculum. Learning objectives usually need defining or at least clarifying. Learners need to know what they will be expected to learn and how they will be expected to change their behaviour when they have completed the training.
Understanding the circumstances and challenges experienced by participants is vital if trainers are to make connections and develop empathy with learners. Part of the job involves studying the sales environment occupied by each group of learners and sometimes, each learner.
Trainers must prove the value of the learning; the knowledge, using new methods, or developing new skills. They must create opportunities for participants to try out what they learn in the classroom and through practise in sales situations before applying it in the workplace. More than this, trainers must create a follow-up plan to help learners make use of their learning and embed it in daily, weekly, and monthly habits.
Salespeople often know best what they need and to serve this opportunity, we invented co-creation sales training. More than buy-in, effective training is engaging and interactive.
Finding a balance that meets the need for learner engagement and serves the desired learning objectives is the essence of success.
We offer train-the-trainer options for many of our sales training courses. The first step is to try our free sales trainer assessment.
Those who teach will be familiar with the preparation overhead. Trainers invest a lot of time in forethought, planning, and preparation. Every training delivery is different and warrants special attention to ensure learners get the benefits, no matter how many times they have delivered the training material.
The pages below offer more about sales training, our trainers, and the methods and practices we use to ensure an optimum experience for participants.
If you are looking for sales trainers or B2B sales training we can help. To learn more, telephone +44 (0)1392 851500. Alternatively, email jimm@salessense.co.uk or use the contact form here.
How to make sales training more effective. Practical ideas for sales managers and sales trainers.
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