Account Management for Customer Retention
Strategic account management and key account management definitions serve much more than customer relationship management.
Use of the term, Key Account Management on this site.
We use the term Key Account management to identify the sales function of maintaining and developing essential customer relationships. The loss of a major customer can destroy a business's momentum and in some circumstances, lead to its failure. To reduce the risk of losing a major customer, it is sensible to ensure that they have a dedicated key account manager who has the bandwidth to devote sufficient attention to maintaining and developing the relationship with the nominated key customer.
The pages listed below offer more information on key account management and our related services.
If you need to establish or improve key account management, we can help. To learn more, telephone +44 (0)1392 851500. Alternatively, use the contact form here, or send an email to jimm@salessense.co.uk.
Large Account Management Training
Large account management training for B2B key account managers and those responsible for global, national, and major account relationships.
Account Management Skills Training
Training for B2B account managers. How to make more of established customer relationships through account management.
Plans and the Remarkable Value of Planning
Arguments for and against sales planning and creation of sales plans to improve sales pipeline management and forecasting.
Key Account Management Training Course
Key account management training for those with responsibility for sales to major accounts. Losing a large customer can be catastrophic for a business. Take this course to establish strategic partner status with high value customers. Available for in-house delivery and via one-to-one or group virtual classroom sessions.
