Clarity starts with asking the right questions.
Assessments can serve many purposes. They can benchmark capability, support recruitment, guide training, evaluate performance, or provide insight into how business processes are really working. If you ask the right questions, assessment results will yield new knowledge, deep insights, and sometimes unexpected revelations.
The more you know, the better your decisions can be.
We design assessments to fit your situation and requirements. Each one is built to provide structured insight that helps you understand what is happening, why it is happening, and what to do next.
Our standard sales assessment tools have evolved from assessment designs and questionnaires that we have developed for specific assignments. The use of a consistent approach and standard framework enables low-cost development and rapid deployment of bespoke assessments.
This means each new assessment benefits from proven structures, tested logic, and practical experience gained across multiple assignments.
Assessment designs can be adapted for business process reviews, candidate selection, staff appraisals, training needs analysis, career development and sales diagnostics.
Arrange a conversation with Clive Miller to discuss your assessment needs:
Our approach allows rapid development of assessments for a wide range of purposes. The following sixteen free-to-use examples demonstrate the type of structured insight these tools can provide:
- Sales Performance Diagnostic
- Sales Training Needs Analysis
- SDR - BDR - Telesales
- The Sales Quiz
- Professional Sales Skills and Habits
- Sales Knowledge Assessment
- Sales Win Predictor
- Sales Management and Leadership
- Sales Motivation
- Sales Organisation and Operation
- Marketing Plan Assessment
- Sales and Marketing Alignment Assessment
- Sales Enablement Assessment
- Test Any Plan
- Presentation and Public Speaking Skills
- Sales Trainer Skills
Carpenters have a saying: "Measure twice, cut once." It avoids costly mistakes. The same principle applies to business decisions; well-designed assessments provide the clarity needed to act with confidence.
Gap assessments can be adapted for almost any measurement purpose that depends on people's knowledge or opinions.
When is a Bespoke Assessment the Right Choice?
- When you need insight tailored to your specific sales model or business environment
- When standard tools do not reflect how your organisation actually operates
- When you want to link assessment results directly to training, coaching, or process improvement
- When you need practical, decision-focused output rather than generic benchmarking
Not sure what you need to measure?
We can help you define the objective and design an assessment that delivers useful, actionable insight.
Rapid Development and Deployment
Assessment designs benefit from our growing collection of reusable elements that are readily reorganised or adapted to serve bespoke requirements. In addition, the straightforward nature of gap assessments means that new tools can be developed and tested very quickly.
Gap Assessments v Psychometric Tests
Psychometric assessment tools are typically developed through extensive research and validation processes. They are designed to provide consistent measurement across large populations and are widely used for recruitment and behavioural profiling. Such assessments can't be easily modified or adapted.
Gap assessments are built around a competence or 'best practice' model. They pose direct questions about specific knowledge, abilities, practices, or opinions.
Our custom assessments are based on the gap assessment approach. New bespoke assessment tools are easy to create and can be based on pre-existing competency models or designed from scratch.
Any depth of ability can be assessed through competence-based questionnaires. Each skill, knowledge, or practice assessed is easy to verify with supplementary questions.
Competence assessments can consist of a few basic verification questions or dozens of conformance statements that require participants to score and verify their own abilities. For example, bespoke sales assessments can provide important onboarding guidance.
The vast majority of assessment users make no attempt to second-guess either psychometric or straightforward gap assessments. Those who are motivated to cheat are just as easily identified in both cases because their responses lack credibility.
Gap assessments are easy to review, grade or validate using standard templates developed for the purpose, so managers or other in-house staff can verify results just as easily as third-party professionals.
If you know what staff or team members should know, be able to do, and do habitually, we can build diagnostic assessment tools to serve your specific purpose or help you build your own for a fraction of the cost of using established psychometric tests.
Some Other Applications of Bespoke Assessments
Compliance: Many industries and sectors are subject to compliance and regulatory requirements that they must meet to operate legally. A bespoke gap assessment tool can help organisations assess their current state of compliance and identify areas where they need to improve to meet regulatory requirements.
Quality: Bespoke assessments can be used to identify gaps in quality management systems and processes, including ISO certifications. By assessing where an organisation falls short, it can create a roadmap to improve its quality management practices and achieve certification.
Process improvement: Bespoke assessments can help organisations identify gaps in their business processes and identify opportunities for improvement. By identifying areas of inefficiency or waste, organisations can streamline their processes, reduce costs, and improve productivity.
Risk management: Bespoke assessments can be used to identify and assess risks in various areas of an organisation, including operational, financial, and reputational risks. By identifying these risks, organisations can develop risk management strategies to mitigate them and reduce the likelihood of negative outcomes.
Arrange a conversation with Clive Miller to explore the use of assessments to serve your objectives:
If you need training needs analysis, sales assessment tools or bespoke assessments designed to fit specific requirements, we can help. Telephone +44 (0)1392 851500 for more information. We will be pleased to learn about your needs or talk through some options. Alternatively, send an email to jimm@salessense.co.uk for a prompt reply or use the contact form here.
