Main navigation

  • Home
  • Consult
  • Assess
    • Sales Assessments
    • Sales Competence Model
    • Take the Sales Exam
    • Sales Management Competencies
    • Business Assessment Tools
    • Sales and Marketing Effectiveness Review
    • Bespoke Assessments
    • Should You Hire a Professional?
  • Enable
    • Assess Your Enablement Upside
    • Sales Enablement Services
    • Sales Effectiveness Services
    • Sales Process Facilitated Enquiry
  • Coach
    • Sales Coaching
    • Sales Manager Coaching
    • Business Coaching
    • Online Workshops
  • Train
    • Training Needs Analysis
    • Training Programmes
    • Sales Simulation Training
    • Management Development
    • Communication Skills Training
    • Training Return on Investment
    • Training Course Index
  • Free
    • Articles & Reports
    • Accelerate Learning
    • B2B Sales Course
    • Sales Success Formula
    • Sales Training Video Channel
    • Sales Help Posts on LinkedIn
    • Top Salespeople Interviewed
  • About SalesSense
    • How we Contribute
    • Co-Creation Training
    • Problems Fixed
    • Customer Commitments
    • Customers Include
    • Customer Feedback
    • SalesSense People
    • Performance Guarantee
  • Contact
  • 🛒

Improve Sales Performance with Practical Sales Coaching

Sales Coaching for teams with thin pipelines, stalled deals and missed targets.

A diagram illustrating the benefits of sales coaching and having a sales coach UK. Increase results by 13% with a salescoach.

If your pipeline is too thin, deals stall late, and forecasts are unreliable, you don’t need more activity; you need better decisions inside your opportunities. A SalesSense sales coach will help your team quickly turn things around.

Our coaching helps salespeople:

  • Move real opportunities forward
  • Improve conversion rates
  • Increase revenue predictability
  • Exceed sales targets

SalesSense coaching works on real deals, not theory. Every session focuses on opportunities in your pipeline.

Free deal or pipeline diagnostic:

Book Now 

This is for you if:

  • You need to increase sales
  • Deals reach the proposal stage and stall
  • Salespeople struggle to create urgency
  • You’re unsure why opportunities are lost
  • Managers don’t have time to coach properly

Our sales coaching accelerates career progression, improves job satisfaction, and increases sales results by an average of 13%. 

Typical Results

  • +13% average improvement in sales performance
  • Up to 53% improvement in individual cases
  • Increased win rates and shorter sales cycles

What happens in an initial session?

  • Identify development opportunities and issues
  • Prioritise the opportunities and issues
  • Agree on a plan of action
  • Address the highest priority issue.

What happens in deal clinic?

  • Review one or more real opportunities
  • Identify hidden stakeholders and risks
  • Challenge assumptions
  • Develop a winning strategy
  • Agree on the next steps

What does a sales coach do?

1. A sales coach helps people focus on the right priorities. By asking for explanations, a coach prompts coachees to improve their decision-making. If you don't choose the right things to do, doing things right is a waste of time.

2. Sellers with a coach are better prepared. for the daily challenges and obstacles thrown in the way of having authentic conversations with decision-makers. The coach prepares salespeople through one-to-one roleplaying, helping craft better messaging, improving communication skills and objection handling.

3. Sales coaching prompts more long-term thinking and planning. A coach helps salespeople develop win plans and target achievement plans. They consider more contingencies, become more resilient, react faster to shortfalls, and recover in less time. 

Ready to move a deal forward?

Bring a real opportunity. We’ll help you:

  • Understand the decision process
  • Identify blockers
  • Develop a winning strategy
  • Define next steps

Experience a trial deal clinic:

Book Now  

Salespeople with a SalesSense coach sell 13% more.

How did we conclude that sales coaching increases performance by 13%? This article explains.

Could it be more?

If you already believe the 13% or think it could be higher, what is holding you back? Start addressing the issues holding your deals back and begin seeing measurable improvements. Think of it as an investment with a guaranteed return. If you lead a team and struggle to find the time to coach team members, hire Clive Miller as a team coach on a fractional or full-time basis. Contract just the hours needed.

Sales Management Benefits

If a 13% uplift isn't enough, consider the impact on sales staff churn. What percentage of your salespeople leave each year, and what does it cost in terms of replacements and missed sales opportunities? Sales training and coaching increase staff retention.

A sales manager is expected to coach team members, yet her primary responsibility is to ensure the sales target is achieved. Adding a salescoach to the team on a fractional or full-time basis frees the sales manager to focus on what matters most.

Since a good sales coach can add as much as 13% to sales results, the investment pays for itself. A sales manager teamed with a sales coach is the most effective arrangement. Arrange sessions here.

Free sales coaching review:

Book Now 

Is sales coaching worth it?

Video snapshot of a sales coaching testimonial form Harry Beacall of SlipTest.

Sales Performance Impact Example

Coaching combined with training makes a difference for sales teams and individuals. In this 3-minute video, Harry Beacall explains how coaching helped transform sales results.

Sales Assessments Included

Analyse skills, habits, knowledge, and practices to formulate development plans. 

Discover development opportunities, prioritise learning, and address weaknesses.

Five-session plans include in-person assessment validation.

Use the assessments in tandem with coaching for sales team performance improvement. Learn More

One-to-one Sales Training Included

We share appropriate content from our sales training courses as part of our sales coaching programmes.

Learn new methods and techniques. Practice new approaches without risk. Use the tools and templates to expand thinking, overcome challenges, and increase sales.

Role Play Included

A diagram illustrating the power of sales coaching and having a sales coach UK. Increase results by 13% with a salescoach.

Have your salescoach play the role of a customer to try out conversations, propositions, messaging, and objection handling.

Our sales coaching practices draw on collective learning from thousands of previous engagements and decades of front-line selling and training experience.

The effectiveness of our coaching programmes is guaranteed.

One-to-one and Group Sales Coaching

One-hour sessions take place in a virtual meeting room. Participants can be anywhere there is an Internet connection, so scheduling is easy. More here.

In-Person Sales Coaching for Individuals and Groups

One-to-one in-person and classroom coaching sessions can be arranged in the UK and further away, subject to travel and venue expenses.

One-to-One and Group Sales Coaching Fees

One-to-one sales coaching from £94.75 per session. Ad hoc sessions are £150. Arrange a free trial.

See the one-to-one variations here. 

Group sessions from £295 per session. Ad hoc sessions are £450.

See the group session variations here.

Fees exclude UK VAT.

Why SalesSense?

  • 30+ years in complex B2B sales
  • Focus on real opportunities, not theory
  • Coaching applied directly to live deals
  • Experience with technology and technical sales

Arrange a trial session:

Book Now 

FAQ: Sales Coaching for B2B Sales Teams

What is the difference between sales training and sales coaching?

Sales training typically teaches skills, frameworks, techniques and methods. Sales coaching helps salespeople apply those skills to real opportunities. In SalesSense coaching, we work on live deals, helping salespeople think more clearly, ask better questions, and move opportunities forward. The result is practical improvement, not just knowledge.

How quickly will we see results from sales coaching?

Sales coaching can have an immediate impact because it focuses on real opportunities. In many cases, salespeople leave a session with a clearer understanding of the customer’s decision process, specific next steps, and improved confidence in how to progress the deal. This often leads to faster movement in the pipeline and improved conversion rates.

Is this suitable for complex B2B sales?

Yes. SalesSense coaching is specifically designed for complex B2B environments where multiple stakeholders are involved, decisions require internal agreement, and sales cycles are longer and less predictable. The focus is on helping salespeople manage complexity, reduce uncertainty, and support the customer’s decision process.

Do you coach individuals or entire sales teams?

Both. Coaching can be delivered one-to-one with individual salespeople, in small groups, or as part of a wider sales development programme. Many organisations combine individual coaching with team sessions to improve overall sales performance.

What happens during a sales coaching session?

A typical session focuses on a real opportunity. We will review the current situation, identify risks, gaps, and assumptions, explore the customer’s decision process, and define clear next steps. The aim is to leave the session with a practical plan to move the opportunity forward.

How is sales coaching different from mentoring or advice?

Sales coaching is not about giving generic advice. It is a structured process that challenges thinking, develops decision-making, and builds long-term capability. Rather than telling salespeople what to do, coaching helps them understand why decisions work and how to apply that thinking consistently.

What level of salesperson benefits most from coaching?

Sales coaching is particularly valuable for experienced salespeople handling complex opportunities, account managers responsible for growth, and sales teams looking to improve win rates and forecasting accuracy. However, it can also support less experienced salespeople in building strong foundations.

How do we know if sales coaching is right for us?

Sales coaching is most effective when there are too few qualified prospects, deals are stalling or progressing slowly, win rates are inconsistent, forecasts are unreliable, or salespeople struggle to navigate complex buying decisions. If these challenges sound familiar, a short diagnostic session can help determine the best approach.

What results can we expect from sales coaching?

Typical outcomes include earlier customer engagement, improved win rates, faster progression of opportunities, stronger qualification and decision-making, and increased confidence in complex sales situations. Many organisations also see improvements in forecast accuracy and overall sales performance.

How do we get started?

The simplest way to begin is with a short, no-obligation diagnostic session. This allows us to understand your current challenges, review your sales approach, and identify where coaching will have the greatest impact. From there, we can recommend a tailored coaching approach.

Sales Coach UK

Our sales coaching team are UK-based and native English speakers.

Organising coaching for sales teams is an underused means of increasing business. Free up management time to focus on results. Get a part-time or full-time coach for sales development, training, and a 13% boost in results.

We are based in Exeter, a city in the South West region of the UK. We serve the English-speaking world via virtual services and offer face-to-face engagement locally. Schedule a call with Clive Miller to learn more.

If you are looking for sales coaching companies, the right UK sales coach or would like to experience a session, get in touch. Telephone +44 (0)1392 851500. We will be pleased to learn about your situation and discuss some salescoach options. Alternatively, email jimm@salessense.co.uk or use the contact form here.

Business Development Coaching
Coaching Services
Deal Clinic Coaching
Sales Career Coach
Sales Coach
How to Win a Sale
Sales Team Training
Sales Training Courses

📞 Call Now 01392 851500

A panel showing a picture of Clive Miller and inviting visitors to schedule a Zoom call.

Sales Professionals Tool Kit Cover Picture

A panel promoting our co-creation method.

Will AI replace salespeople? AI and the future of sales jobs illustration showing human and AI collaboration in B2B selling.

A panel promoting our sales management training.

Sales skills AI can't replace. AI and the future of sales jobs illustration showing human and AI collaboration in B2B selling.

An image promoting sales planning and the value of having a sales plan.

AI for sales managers. AI and the future of sales jobs illustration showing human and AI collaboration in B2B selling.

Coaching benefits diagram.

The AI augmented salesperson. AI and the future of sales jobs illustration showing human and AI collaboration in B2B selling.

An image promoting our training ROI calculation page.

A panel promoting telesales training for SDRs and BDRs.

AI tools for sales teams. AI and the future of sales illustration showing human and AI collaboration in B2B selling.

An image depicting a path to the top to support an article about using frameworks to help bridge the sales experience gap.

 Comprehensive professional sales career training for new and experienced salespeople.

How AI improves sales coaching. AI and the future of sales illustration showing human and AI collaboration in B2B selling.

An image of people working together to support a page listing our UK sales training programmes.

A panel promoting advanced sales skills and methods training.

An image of people learning to support a page listing our training, tuition, and coaching programmes.

Business development management training course.

An image of people networking and sharing referrals.

A panel promoting our course, Winning Complex Sales.

An image of a team working together on sales process improvement.

A panel promoting our large account management training course.

An image of someone leaping across the Tyfan pillars to support a panel about sales testing.

A panel promoting our sales negotiation skills training.

An image to support a panel about business assessment.

Money back performance guarantee.

Site Map
Guarantee Pledge
Privacy Policy
Terms of Site Use
Terms of Supply
SalesSense    
Exeter Business Hub;
Queensgate House    
48 Queen Street    
Exeter, EX4 3SR, UK    
Tel: +44 (0)1392 851 500    
e-mail: info@salessense.co.uk
About SalesSense
SalesSense Blog
Clive Miller's Blog
SalesSense on LinkedIn
SalesSense on Facebook
Clive Miller on X (Twitter)
📞 Call Now 01392 851500 

Copyright © 2026 SalesSense - All rights reserved