Use this universal sales success formula to guide go-to-market plans, sales plans, sales training, and sales enablement materials.
The Sales Success Formula is a framework for developing a detailed sales plan and a sales training or sales enablement kit. Salespeople who are equipped with the tools described here have every expectation of success because the plan and materials addresses all of the difficult issues associated with selling.
Watch the seventeen minute video or read the transcripts here.
Many sales plans and enablement kits have been based on this approach. If you need to improve business consistency or increase results, apply the Sales Success Formula. Create the messaging, content, tools and templates to transform the selling into a reliable process.
- Create better answers to the top six customer questions
- Present indisputable proof that your stuff delivers what you claim
- Make ideal prospects obvious so that they can't be missed
- Create 'key like' messaging to unlock doors
- Develop frictionless objection handling methods
- Build a reliable sales process
- Compile effective training
Follow this link for expanded transcripts of the video:
Use this formula to create a your own sales enablement kit. Make it easier to attract good sales people and get them up to speed, faster. Take more control of the sales process to improve predictability. Make it easier for salespeople to succeed and increase results.
Taking time out to work on the business rather than in the business pays dividends. It the day to day pressure of closing sales and delivering on promises prevents you from working on the business, use outside services to plug the gap. If you recognise the value of implementing the sales success formula, think of it as a cost of sale. For most, a few percentage points improvement will provide a substantial return on the investment.
If you need extra resources to implement the sales success formula or deliver sales training, we can help. Telephone +44 (0)1392 851500. We will be pleased to discuss your needs and talk through the options. Alternatively Send email to firstname.lastname@example.org for a prompt reply or use the contact form here.