Learn a universal sales success formula.
The Sales Success Formula is a framework for developing a sales enablement kit, a go-to-market sales plan, and a sales training framework. It is presented here as a free mini sales training course.
What is the secret to success in sales?
Salespeople equipped with the tools described here have every expectation of success because the plan and materials address all of the difficult issues associated with selling.
Watch this eighteen-minute video or read the transcripts here.
Many sales plans and enablement kits have been based on this approach. If you need to improve business consistency or increase results, apply the Sales Success Formula. Create the messaging, content, tools and templates to transform the selling into a reliable process.
Mini-Course Content
- Create better answers to the top six customer questions.
- How to develop shorter, more impactful answers, particularly for the more difficult questions. Doing so increases confidence and effectiveness in customer communications. In turn, this leads to better results.
- Present indisputable proof that your stuff delivers what you claim.
- How to obtain and use tangible proof such as case studies, testimonials, and analytics to demonstrate the efficacy and benefits of what you sell. Verifiable facts are vastly more convincing.
- Make ideal prospects obvious so that they can't be missed.
- If you have bread to sell, only call on hungry people. Clearly define and communicate the characteristics of your ideal prospects and the circumstances that dictate a need for your offerings.
- Create 'key-like' messaging to unlock doors.
- How to develop or improve messaging that better addresses the specific needs and interests of your target audience to increase engagement and conversations.
- Develop frictionless objection-handling methods.
- How to identify likely objections and apply a unique objection handling process that causes customers to turn around their own objections.
- Build a reliable sales process.
- How to construct a consistent and efficient sales process that integrates with the typical buying process used by your customers.
- Compile effective training.
- How to turn the learning prompted by the sales success formula into an effective guide or training programme to support established salespeople and onboard new hires.
Follow this link for expanded transcripts of the video:
Sales Enablement
Use this formula to create your own sales enablement kit. Make it easier to attract good salespeople and get them up to speed, faster. Take more control of the sales process to improve predictability. Make it easier for salespeople to succeed and increase results.
Extra Resources
Taking time out to work on the business rather than in the business leads to sales success. If the day-to-day pressure of closing sales and delivering on promises prevents you from working on the business, use outside services to plug the gap. If you recognise the value of implementing the sales success formula, think of it as a cost of sale. For most, a few percentage points improvement will provide a substantial return on the investment.
If you need extra resources to develop or implement the sales success formula in your selling environment, we can help. Having applied the formula for many clients, we can use it to produce your sales manual, very quickly and efficiently.
Have us create a comprehensive sales manual for you. We can provide it as a document or as an online course that you can use to guide sales activities and onboard new staff.
Learn more about the sales success formula or have us deliver it as sales training, customised for your selling environment. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs or discuss options. Alternatively, email custserv@salessense.co.uk or use the contact form here.
