Boost new business through an SDR / BDR telesales training course.
Today many customers are won and lost without face-to-face meetings. Sales prospecting success rests on the ability to engage decision-makers online as well as via the telephone. This telesales training course for SDRs and BDMs increases activity levels, conversion rates, and results.
What makes a telesales training course effective?
- Learning research-based best practices.
- The opportunity to study the course in advance of virtual or classroom sessions.
- Using training sessions to try things out, develop new processes, and practice them in a safe situation.
- The approach establishes commonly held best practices. Scroll down for the list.
- Creating workplace actions for embedding learning in routines and habits.
- The opportunity for one-to-one learning.
- Training delivered by the course author.
- A guarantee of improvement.
Arrange a free session. Choose one of the 10 topics session topics listed below. Learn more.
Telesales training course: For sales development reps, business development managers, and others who are tasked with starting a business conversation via outbound contact. It helps salespeople get through, gain buyer attention, establish credibility, and communicate convincingly using digital tools and voice communication.
Whether the aim is to get a survey response, sell a seminar place, arrange an appointment or conduct the entire sale, this telesales training course will refresh best practices, introduce new ideas, and provide an opportunity to practise.
Course Objectives
- Learn a discovery process for complete qualification of enquiries.
- Identify those who need what you sell, right now.
- Establish an efficient outreach programme.
- Manage conversations with absolute confidence.
- Develop irresistible charm.
- Have gatekeepers, secretaries, and assistants help.
- Engage with senior people more often.
- Grab decision maker attention.
- Recognise and turn around objections.
- Close on the next step.
- Establish and maintain motivation.
Course Overview
Create, develop, and test new more effective ways to win cooperation from intermediaries, break the preoccupation of those with decision-making power, gain their attention, establish a dialogue, and motivate action.
Write a new script and then learn it. Learn how to handle all of the common objections. Acquire hundreds of new ways to improve conversion and stay motivated.
Small things count when customers have only your voice to judge you by. Upgrade what you say and how you say it and leap to the next level.
Build Business by Phone is a fun, challenging, and effective telesales sales training course that helps people sell more. We guarantee an enjoyable experience that imparts new confidence in the ability to excel through telesales and social media engagement.
Session Topics:
- Introduction
- Learning management, objectives, and the plan.
- Identify Prospects with an Immediate Need
- Profiling, research, and timing
- Create an Outreach Campaign
- Combine outreach methods into a high-impact contact plan
- Step by Step First Contact
- How to get attention, stimulate interest, and have a conversation
- Passive Persuasion
- Learn to add value to other people's thinking
- Answer Spoken and Unspoken Questions
- Lead people to think what you want them to think
- Unspoken Influence
- Improve nonverbal and indirect communication
- Get to Yes
- Ask for commitment to flush out obstacles and turn them around
- Motivation
- Maintaining momentum through self-management
- Review and Next Steps
- How to transform learning into results.
Typical Participant Comments
I really enjoyed this course. The cohesive progression through the call script was comprehensive and enlightening. From Data Capture
Interesting subject matter which was well presented by an excellent programme leader with great knowledge and enthusiasm From ACI
I learnt how to deal with situations that I would normally have given up on! From Montal
Just thought I'd drop you a line to say thanks for the last few days of training. I found it really helpful and am spending some time this afternoon preparing some strategies to help with the cold calling. Thought you'd like to know that, though it wasn't specifically a cold call, more a warm one, I turned around an 'I'm too busy' rejection and secured an appointment this morning! Who says training never works?! From Akiba.
Additional Benefits
- Flexible 'learning by doing' structured training.
- Workplace assignments develop new habits and practices.
- Tools, templates, frameworks, and examples save time and aid learning.
- Common language improves communication and teamwork.
- Promotes adoption of best practices, habits and methods.
- Improves job satisfaction and motivation.
- Increases sales predictability and results.
Telesales Training Course Delivery Options
- Arrange a free session. Choose one of the 10 session topics listed above. Learn more.
- Join a scheduled course consisting of 10 weekly one-hour virtual classroom training sessions with a maximum of seven other participants. £595 - Learn more. See the booking page for discount offers. 🛒
- One-to-one with the course author. Start immediately. £995 - Learn more. Booking page. 🛒
- Self-led learning with trainer support. Start immediately. £295 - Learn more. Booking page. 🛒
- One-to-one on a per-session basis. Select from the 10 modules. £150 - Learn more. Booking page. 🛒
- Group delivery on a per-session basis. Select from 10 modules. £450 - Learn more. Booking page. 🛒
- Group delivery of the full course for up to 15 people. £3995 - Learn more. Booking page. 🛒
- Train the trainer. Includes a 100-participant delivery licence: £2495 - Learn more. Booking page. 🛒
- Fees exclude applicable UK VAT.
- Traditional Classroom - Delivery over one or more days at a conference venue or at the customer's offices. Contact us for fees.
Use this link for more information or to have us call you.
What are the fundamentals of telesales effectiveness?
Telesales can be a highly effective means of finding new customers. Telephone sales training must help participants develop or strengthen the right skills and methods. Successful phone-based prospecting depends on the following best practices:
1. Conduct In-Depth Research
Learn about the company: Before picking up the phone, gather detailed information on the prospect’s business, their industry, and any current challenges they may face. This allows you to tailor your approach effectively.
Identify key decision-makers: Focus on connecting with the right individuals, such as senior executives or department leaders, who are likely to have influence over purchasing decisions.
2. Start With a Warm Introduction
Lead with value: Instead of jumping straight to product details, open the conversation by highlighting how your solution can add value to their business.
Customise your message: Reference specific information about the company or individual to demonstrate that you’ve done your homework and are genuinely interested in their needs.
3. Quickly Establish Rapport
Use a professional, friendly tone: Maintain a balance between professionalism and approachability in your voice to build rapport without sounding overly scripted.
Begin with a compelling reason for your call: Right from the start, explain the purpose of your call and link it to something specific about their business that would capture their interest.
Show understanding: Be attentive to their responses and demonstrate empathy towards their business concerns or challenges.
4. Qualify Leads Effectively
Ask relevant questions: Use open-ended questions to better understand their current situation, challenges, and potential needs.
Evaluate suitability early: Early in the conversation, determine whether the company aligns with your target audience to avoid pursuing leads that won’t convert.
5. Handle Objections Tactfully
Prepare for objections: Anticipate common objections such as budget constraints or timing, and be ready with appropriate responses.
Acknowledge their concerns: Rather than dismissing objections, listen carefully and address them with well-thought-out, relevant solutions.
6. Highlight Benefits Over Features
Focus on problem-solving: Instead of listing product features, focus on how your solution can address their business challenges or improve their operations.
Align with their business priorities: Tailor your message to show how your offering helps them meet their specific business objectives.
7. Agree on Next Steps
Conclude with clear action: Before ending the call, clearly outline the next steps, such as scheduling a meeting or arranging a product demonstration.
Set a follow-up time: Agree on a specific time for the next discussion, and ensure you follow through on this commitment.
8. Document Everything
Keep detailed notes: Record all the key points from your call in a CRM system, including any pain points, needs, or agreed next steps, so you can reference these details in future communications.
9. Follow Up Consistently
Send a follow-up email: After the call, send a polite email summarising the conversation and confirming any agreed actions. This reinforces the relationship and maintains momentum.
Maintain persistence without being pushy: If you don’t receive an immediate response, follow up after a few days. Be persistent, but avoid coming across as overly aggressive.
Continually working on these aspects of telesales will yield a continuous improvement in results. B2B sales prospecting using the telephone remains among the most effective means of finding potential customers and initiating a business conversation. To increase results, take our telesales training course.
Flexible Support
If you are looking for a telesales training course, SDR training, or sales prospecting training, we can help. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs or discuss some options. Alternatively, send an email to custserv@salessense.co.uk or use the contact form here.
