B2B Sales Training Courses

Index of SalesSense B2B sales training courses.

Below is a list of the structured B2B sales training courses available from SalesSense together with links to the content descriptions. Courses cover business-to-business selling, sales management, and communication skills.

What is the best B2B sales training course?

• Delivery by the course author.
• The opportunity for one-to-one learning.
• The co-creation of workplace actions for embedding learning in participant routines and habits.
• Guaranteed results.

Schedule a call with the course author.

How to learn B2B sales?

Start with an inventory of your skills. Use our free sales quiz or assessments to identify your skill, knowledge, and habit strengths and weaknesses.

These sales competencies will help you identify things to learn about and improve.

Next, list those skills that are most important in your sales environment. What should you know, be able to do, and do habitually to succeed in selling what you sell? Include any knowledge, skills, and habits you don't currently have. 

When satisfied that you have identified what you most need to learn, look for books or courses that teach the knowledge, methods, skills, and habits you need to acquire. Ask those you know or work with for help. People like to be helpful.

Read our B2B sales course selection guide.

If you are good at teaching yourself, try our free self-led B2B sales training. This is the index page. See tips for teaching yourself on the page.

Alphabetical Course Selection

• Account Management
• Strengthen customer relationships, reduce churn, and boost repeat business. Focused on developing reliable account management processes, understanding customer businesses, and achieving trusted advisor status. Key outcomes are improved customer satisfaction, increased sale values, greater customer mindshare, enhanced account manager skills, and better client retention.
• Advanced Selling Skills
• Training for experienced sales professionals aiming to enhance their skills, develop their sales knowledge, and improve their processes. It covers advanced techniques across the spectrum of sales skills and methods. Take this training to push the boundaries of what is possible through human interactions.
• Build a Professional Sales Career
• B2B sales training for new and established salespeople and sales teams. How to win a sale. Covers everything B2B salespeople need to achieve outstanding results. Provides proof of the principles, opportunities to try things out, and guidance on creating new, more effective, workplace habits.
• Build Business by Phone, Email, and Social Networking
• Telesales, SDR, and BDR training. Ideal for those who are responsible for initiating conversations with new sales prospects. Covers how to use the telephone, voicemail, email, and social media in effective combinations. Increases outbound prospecting success ratios and new customer acquisition rates.
• Business Development Management
• Training for those leading or managing business development initiatives. Equips participants with sales enablement strategies, methods, and tools to accelerate new customer acquisition. It focuses on creating a systematic, reliable, repeatable approach to business growth.
• Business Development Sales Prospecting 
• Learn the full breadth of modern and proven techniques for effective sales prospecting. This course helps participants identify decision-makers, craft better messaging, and find a way to engage prospects in a conversation about their needs.
• Enterprise Sales Training for Winning High-Value Complex Sales
• Win more high-value complex sales with our enterprise sales training programme. Learn how to assemble and lead a team. Use strategy to guide all interactions and defeat stronger competitors. This training programme teaches a reliable, repeatable methodology to win against tough competitors through planning and execution. 
• Hire Top Sales Performers
• Minimise hiring risks, reduce recruitment costs and save time. This course helps sales managers and recruiters improve job specifications, CV assessment, and interviewing techniques. Sales hiring mistakes cost far more than the replacement costs. Add the missed opportunity costs and the number is eye-watering. Eliminate or minimise the risks of hiring mistakes through this course.
• Interpersonal Communication Skills
• Enhances personal impact, credibility, and influence through advanced communication techniques. This course is suitable for all those customer-facing roles who support or lead B2B sales. It boosts sales effectiveness, increases influence, and improves teamwork.
• Large Account Management 
• Provides key account managers with a structured framework to lead and harmonize efforts across boundaries. It focuses on rescuing at-risk accounts, renewing relationships, and establishing strategic partner status. Losing a major customer can be extremely challenging for a business. Use this course to improve large account management practices, strengthen critical relationships, and reduce the risk of losing a key customer.
• Mastering Sales Negotiation
• Improve negotiation skills to boost sales, profits, and customer satisfaction. Repeat sales from happy customers are essential for almost all businesses. Win/win negotiation protects both the seller's profits and the customer relationship. Learn how to manage negotiations that maximise the value for both parties with this course. 
• Sales Channel Management
• Enhance reseller, distributor, and alliance partner results with training for channel partner account managers and sales teams. How to increase access to partner principals, create partner loyalty, and improve partner effectiveness. Boost indirect sales while reducing the need to do the selling.
• Sales Conversations with Senior People
• Learn how to get more time and mind share from senior executives. Increase confidence and influence when speaking with CXOs and high-level decision-makers. Gain insights into executive thinking, needs, and values from a research study that invited leaders and policymakers to share their perspectives on sales approaches.
• Sales Manager Training
• Equips sales leaders with skills to inspire teams, improve management practices, reduce sales staff turnover, and increase results. Gain a complete system for optimising individual salesperson and sales team performance.
• Sales Presentation Skills
• Create memorable presentations, build confidence, and enhance communication. Learn how to sway an audience and have them act on what they hear. Learn essential skills for managing anxiety, retaining attention, influencing thinking, and persuading people to take the next steps because of your sales presentations.
• Selling Consulting Services
• Equips consultants and technical professionals with consultative selling skills. Helps non-salespeople sell services. Learn to sell without behaving or sounding like a salesperson. Find and engage with new customers without making cold calls. Use a reliable process for building trust and establishing a collaboration. 
• Selling in a Downturn
• Boost your sales even in tough economic times with our "Selling in a Downturn" course. This program focuses on actionable strategies to find hidden prospects, eliminate false opportunities, and accelerate the sales process. Secure your business's future by turning sales challenges into opportunities.
• Sales Leadership Skills Training
• Elevate leadership skills with our Sales Leadership Training course. Master strategy, optimise organisation, motivate people, and inspire commitment. Increase credibility, authority, and influence. Transform leadership capabilities and drive sales team success.
• Sell What You Say You Will
• Declutter your sales pipeline. Qualify out those sales opportunities that will never happen or can't be won. Increase sales forecast accuracy. Improve pipeline management and business predictability. Increase conversion rates and sales success. Banish sales team forecasting errors.
• Social Selling for Lead Generation
• Enhance B2B sales prospecting with our Social Selling Training Course. Learn to leverage digital tools to find and engage prospects effectively. This course includes step-by-step guidance on using LinkedIn, blogs, and social networks to build digital relationships and transition them into real-world connections.

B2B Sales Training Courses for Individuals

• One-to-one training via virtual classroom sessions.
• Between sessions workplace job-related learning assignments increase retention and sales effectiveness.
• Includes presentations, tools, templates and recordings.

Courses for Groups

• Instructor-led one-to-many virtual classroom sessions.
• Remote participants can join from anywhere.
• Optionally, participants can gather in the same room.
• Groups in the same room benefit from the interaction of a classroom environment.
• Includes presentations, tools, templates and recordings.

Traditional Classroom

• Arrange classroom training for delivery over one or more days.
• At your premises or a public venue.

Guarantee

We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that applying the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Looking for something else? Please ask:

If you are looking for UK best practice B2B sales training courses and don't see a course that fits your needs, we can help by customising existing material or developing a bespoke solution. All our programmes can be delivered through remote coaching or a virtual classroom. If you prefer 'in-person' training and have more than one candidate for a course, we can arrange a UK event for you. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and discuss some options. Alternatively, email custserv@salessense.co.uk or use the contact form here.