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Sales Manager Training Course for Leading B2B Sales Teams

Everything you need to know and do to maximise sales through management and leadership practices.

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Do you need to increase sales team results? Optimise sales management and leadership practices for performance. Learn how through our flipped classroom extended learning sales management training course. 

Take a shortcut. Schedule a call and tell me what you are looking for. I'll share what I know based on my ten years of experience as a sales manager and decades as a consultant, trainer and coach. If you reach out today, I'll make a sales manager course special offer that matches your needs.

Take our sales management training course and copy the habits and practices of top sales managers. Lead, organise and motivate sales teams to exceed their performance targets.

Why should you choose this sales manager course?

  • Content compiled from a combination of sales management experience and best practice research.
  • Courses are based on an upside-down flipped classroom approach where participants are invited to review materials before live sessions.
  • In-session time that is focused on interaction, exercises, practising, and implementation planning,
  • The creation of workplace actions for embedding learning in routines and habits.
  • The option of one-to-one learning with the course author.
  • Delivery by an experienced sales manager. 

What are the results of sales manager training?

Tech Turnaround: Faced with a high sales staff turnover and inconsistent pipeline development, a B2B technology company offered its sales managers an advanced sales management training course focused on coaching, pipeline management, motivation, and hiring selection. In the six months following the course, sales staff turnover was reduced by 38%, opportunity conversion improved by 21%, and sales forecast accuracy improved by 56%.

"Before the course, we were just trying to hit targets. Now, we know how to lead our team to exceed them consistently." – Regional Sales Manager

Start-up Scaling: Despite early success, plateaued growth prompted the directors to seek a business assessment. This highlighted the lack of management and leadership experience of newly promoted sales managers. The solution adopted was a structured sales manager training course. Revenue doubled in the twelve months following the course.

"This program transformed how I see my role. I don’t just manage numbers anymore β€” I build a team that performs." – Sales Manager

Manufacturing Expansion: After an expansion into a new market stalled, senior management hired a consultant to determine the reasons. This uncovered a lack of a formal sales process. Selected advanced sales management training led to the development of a multistage sales process that was, in turn, taught to sales teams. Achievement of the expansion's sales goals was attributed to the adoption of the new sales process.

"Eye-opening. It helped us unify sales culture without stifling initiative – the balance we needed." – National Sales Director

SalesSense course participants take on workplace assignments in one-to-one or group workshop sessions. Then reconvene to review results, adjust their approach, and take on their next assignment.

Sales management courses can be spread over several months, condensed into longer intensive sessions, or delivered in a traditional classroom over four days.

Sales Management Training Course Content - What You Will Learn

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  • Overview - How to use this course to transform sales results.
  • Responsibilities and tasks - Prioritising the aspects of success
  • Coach - Mentor - Manager – Understanding the differences and their impact
  • Coaching Skills and Methods - How to transfer knowledge and abilities
  • Leveraging Motivation - How to tap into individual drive and passion
  • Delegating Effectively - How to delegate the right level of responsibility
  • Appraisals - How to motivate with praise and admonishment
  • Improvement Momentum - How to help people help themselves
  • Motivating Assignments - Have people play to their strengths
  • Hiring Risks - Understanding the cost of hiring the wrong people
  • Hiring Precautions - How to eliminate hiring mistakes
  • Management Style - Adjusting your perspective
  • Adapting for Personality - How to be the right manager for everyone
  • Sales Process - Driving results with process, strategy, and governance
  • Maximising Effectiveness - Leveraging sales enablement opportunities
  • Leading Effectively - Fulfilling both sales leader and management roles
  • Managing Meetings - How to make meetings motivating and productive
  • Planning Early - Using forethought, planning, and preparation to drive results
  • Managing Change - How to avoid the pitfalls and realise plans
  • Programme Review - What to do next

Who Should Participate:

Sales managers, directors, and those in sales leadership roles with responsibility for achieving or exceeding sales targets. If you lead, manage, or direct a field sales team and are responsible for ensuring they meet revenue or profit objectives, this course covers everything you should know and do to maximise sales team performance.

Typical Participant Comments

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Very interesting experience. Well laid out and highly efficient programme. Great learning experience. Michael Maher - Hach-Lange

Very practical - will be of use immediately. Very good approach to personalities and the potential effect on motivation. Christian Collet - Hach Lange

As a newly promoted sales manager, I found this course very useful. Particularly the topics that were covered, personnel development, ongoing reviews with salespeople, and how to help them plan and forecast accurately. It was also extremely useful to exchange experiences and ideas with peers from other companies. Mike Rae - Avanquest Communicate

Join a Scheduled Sales Manager Training Course

  • Courses commence in November, March, and July.
  • Includes presentations, tools, templates, and session recordings.
  • No more than five participants.
  • Β£995 for twenty one-hour sessions. πŸ›’
  • See the booking page here for discount offers.
  • Learn More.

One-to-One Delivery

  • Sessions are scheduled to suit participant needs.
  • Includes presentations, tools, templates, and session recordings.
  • Β£1995 for up to ten 2-hour or twenty 1-hour one-to-one sessions. πŸ›’
  • Β£150 per 1-hour session for selected content.
  • Train the trainer option.
  • See the booking page here for variations.
  • Learn More.

Self-Led Distance Learning

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  • Work at your own pace.
  • Includes presentations, tools, and templates.
  • Β£495 for twenty modules. πŸ›’
  • Learn More.

Group Delivery

  • Includes presentations, tools, templates, and session recordings.
  • Β£7995 for up to ten 2-hour or twenty 1-hour group sessions. πŸ›’
  • Β£450 per 1-hour session on selected content for up to five people.
  • See the booking page here for variations.
  • Learn More.

All fees exclude applicable VAT.

Traditional Classroom

  • Delivery takes place over one or more days at a conference venue or at the customer's offices.
  • The complete course can be delivered in four days.
  • Learn More.

How can I know if this sales manager course is right for me?

A star chart example from our sales management practices assessment.

Use our free sales management practices assessment to reveal development opportunities, inspire learning, and provide a learning needs analysis. Complete the assessment by scoring thirty-six statements about sales leadership and management competencies. It takes between 5 to 10 minutes. Optionally answer the validation questions to test your responses.

As you score each statement, your scores are reflected in a star chart at the bottom of the page that shows relative strengths and weaknesses. No data is stored by the page. To capture your results, save the star chart or the page to your device.

Take the assessment here.

Alternatively, schedule a call and tell me what you are looking for or ask about the course. Reach out today for a sales management training course special offer that matches your needs.

How can the cost of a sales management training course be justified?

Sales management training is a critical investment for businesses aiming to enhance their sales performance and improve their market positioning. By focusing on developing the skills and knowledge of sales managers, organisations reap multiple benefits that contribute directly to their growth and sustainability. Here are some of the key advantages of implementing comprehensive management development programs:

Enhanced Sales Leadership Skills: Sales management training programs equip managers with leadership skills and habits essential for inspiring sales teams. Training participants learn to motivate people, develop their skills, and continually improve processes. An effective sales manager significantly boosts team morale and productivity.

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Improved Sales Strategies: Our sales manager training course includes guidance on deal coaching, teaching effective sales strategies, and managing the sales pipeline. A leader who can teach salespeople how to be more successful in their role, how to sell more, and earn more inspires hard work and loyalty.

Better Decision-Making: Good decisions are at the root of success. Sales leaders develop critical thinking and decision-making skills. Better decisions positively impact morale, staff wellbeing, and results.

Increased Sales Performance: Our sales manager training course helps managers improve their management practices and interactions. They learn how to use processes to affect staff behaviour and results. They learn to teach and coach to help staff develop their skills and habits. These practices transform performance and sales results.

Effective Conflict Resolution: Sales environments can often be high-pressure and competitive, leading to conflicts between people. Training helps managers handle such situations effectively, ensuring that they resolve conflicts in a way that promotes a positive work environment and prevents loss of productivity.

Career Development: For sales managers, learning opportunities expand pathways for professional development and career advancement. They signify an investment in their capabilities and future within the company. Training increases confidence, effectiveness, job satisfaction and loyalty.

Overall, sales management training offers a significant return on investment by creating more competent, confident, and capable sales leaders. This drives better business results, fosters a culture of continuous improvement, and increases excellence within sales teams. By prioritising development, businesses can ensure sustained growth and a robust competitive stance in their industry.

Arrange a free sales career development consultation:

Schedule a 30-minute confidential consultation with Clive Miller and get started on a career plan.

Related Sales Management Training Courses

  • How to Hire Top Sales Performers
  • Sales Leadership and Motivational Skills

Related Pages:

  • Sales Manager Skills Benchmarked
  • Management and Leadership Training Courses
  • Sales Management Assessment
  • Sales Leadership and Management Articles
  • Proven One Minute Manager Methods for Better Sales Coaching
  • Managers Do Better with a Coach
  • Sales Improvement from Grapevine Management

SalesSense Performance Guarantee

We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that applying the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Contact Details

If you need something different, please ask:

If you are looking for a sales manager training course or ways to improve sales management skills, we can help. Telephone +44 (0)1392 851500 for more information. Alternatively, email clive@salessense.co.uk or use the contact form here.

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On This Page

Overview
Why Choose This Course
What Results Can I Expect
Sales Manager Course Content
Who Should Participate
Participant Comments
Scheduled Course Arrangements
One-to-One Delivery Arrangements
Self-Led Learning Arrangements
Group Delivery Arrangements
Classroom Delivery Arrangements
Is this course right for you?
How to Justify the Costs
Related Courses
Related Pages
Performance Guarantee
Contact Details

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