Accelerate sales leadership skills development.
Leading teams depends on the ability to inspire confidence, motivate action, and command loyalty. Effective sales leadership skills are a major contributor to sales performance.
Earn more commitment and effort; inspire more excitement and enthusiasm, and bend the future. Develop sales leadership skills by participating in this unique programme.
What makes this sales manager training course different from others?
- It is built on best-practice research combined with professional experience.
- You will be invited to study the content in advance of the training sessions.
- In-session time is spent discussing the application of the methods and practices, exercises to illustrate or prove the value, and preparation for implementation.
- Training involves creating workplace actions for embedding learning in routines and habits.
- The opportunity for one-to-one learning.
- Delivery by the course author.
- Guaranteed effectiveness.
Training Objectives
- How to get better at predicting the future.
- Study human nature and what people want.
- Identify the defining characteristics, habits, and practices of leaders.
- Study outstanding leaders and how they inspire action.
- Use strategy to drive tactics and actions.
- Examine the part charisma plays in motivating others.
- Increase personal impact and develop a greater presence.
- Learn a range of techniques for gaining and holding attention.
- Ensure that meetings are harmonious, productive, and efficient.
- Manage interactions to have the things you choose remembered and acted upon.
- Select and develop tomorrow's leaders.
Whether you choose to lead or have leadership demanded of you, one thing in particular soon becomes alarmingly apparent. People take what you say to heart. They take more account of everything you say, and the precise way you say it.
One of the burdens of leadership is that you no longer have leeway for speaking half-formed thoughts. Rightly or not, others expect more of you.
Small changes in perception can have a huge impact on response. Speaking may be the only way you can directly influence many of your customers and perhaps some of your employees. You can win more mind share, more support, and more customers, through small advances in your communication skills.
Strategy drives actions. It is a vital adjunct to planning. Leaders who use use strategy to guide actions, free themselves from supervision. Add command of strategy and tactics to your sales leadership skills.
Who should attend:
Directors and senior Managers who are called upon to lead sales teams, persuade customers, influence public opinion, and motivate action.
Additional Benefits
- Flexible multi-session 'learning by doing' structured training.
- Workplace applications foster new habits and practices.
- Tools, templates, frameworks, and examples save time and aid learning.
- Common language improves communication and teamwork.
- Fosters adoption of best practice habits and methods.
- Increases sales productivity, consistency, and results.
- Improves job satisfaction and motivation.
- Reduces staff turnover.
Sales Leadership Skills Training Individual Delivery Options
One-to-One Delivery
- Sessions are scheduled to suit participant needs.
- Includes presentations, tools, templates, and session recordings.
- £1295 for up to six 2-hour or twelve 1-hour virtual meetings with the course author.
- £150 + applicable VAT per session for selected content.
- Learn More.
Group Delivery
- Six 2-hour or twelve 1-hour virtual classroom sessions.
- £4995 for up to five people.
- £450 per 1-hour session for selected content.
- Learn More.
Traditional Classroom
- Delivery over one or more days at a conference venue or the customer's offices.
- Learn More.
What are the best practices for leading and motivating salespeople?
Leading and motivating salespeople effectively requires a blend of clear communication, goal alignment, and personalised support. Here are some best practices to inspire a high-performing, engaged sales team:
1. Set Clear and Achievable Goals
SMART Goals: Ensure goals are Specific, Measurable, Achievable, Relevant, and Time-bound to give your team clarity and focus.
Break Down Big Goals: Divide large targets into smaller, short-term objectives to create a sense of achievement and help salespeople track their progress.
2. Understand and Leverage Individual Motivations
Get to Know Your Team: Understand each salesperson’s unique drivers—financial goals, recognition, or career advancement—and tailor your approach to meet these motivations.
Personalise Rewards and Recognition: Recognise achievements in ways that resonate with individual team members, such as public acknowledgment, bonuses, or extra time off.
3. Provide Continuous Training and Development
Skills Training: Invest in regular sales training to keep skills sharp and relevant, especially with changing markets and product lines.
Mentorship and Coaching: Implement mentorship programmes to provide less experienced salespeople with guidance, or use one-to-one coaching sessions to work through challenges and discuss development goals.
4. Offer Regular Feedback and Recognition
Constructive Feedback: Offer regular, specific feedback to help team members grow and feel supported in their development.
Celebrate Wins: Publicly acknowledge achievements, both large and small, to create a culture of recognition and encourage others.
5. Promote Healthy Competition and Teamwork
Use Leaderboards Carefully: Foster friendly competition with leaderboards or sales contests, but be cautious to avoid undermining morale.
Encourage Collaboration: Create opportunities for teamwork through paired assignments, shared accounts, or team incentives to foster a supportive atmosphere.
6. Empower with Autonomy and Trust
Give Freedom to Innovate: Allow salespeople flexibility in their approaches and encourage them to try new methods as long as they align with overall goals.
Avoid Micromanagement: Trust your team to manage their time and work independently. Autonomy often boosts motivation and performance.
7. Set a Positive and Inspiring Example
Be Accessible and Approachable: Maintain an open-door policy and show a willingness to listen to ideas and address challenges.
Lead with Integrity and Enthusiasm: Your attitude sets the tone for the team, so demonstrate passion and commitment to inspire them.
8. Provide the Right Tools and Resources
Equip with Modern Tools: Provide updated CRM systems, data analytics tools, and other resources to streamline processes and support productivity.
Offer Clear Sales Playbooks: Develop and share effective sales strategies, talk tracks, and best practices to help reps work efficiently.
9. Encourage Work-Life Balance and Well-being
Respect Boundaries: Support work-life balance by discouraging after-hours work, and acknowledge the importance of time off.
Address Burnout: Keep an eye out for signs of burnout and encourage practices that promote mental health, such as time off after major sales pushes.
10. Align Incentives with Long-Term Goals
Design Balanced Compensation Plans: Use a mix of base salary, commissions, and bonuses that reward both performance and behaviours aligned with long-term company goals.
Reward Relationship-Building: If applicable, incentivise activities that contribute to customer retention and brand loyalty, not just immediate sales.
By implementing these best practices, you can create an environment where salespeople feel motivated, valued, and equipped to reach their full potential, resulting in better performance and job satisfaction.
Want Something Different?
Please Ask:
If you need to develop sales leadership skills, we can help. Telephone +44 (0)1392 851500 for more information. We will be pleased to learn about your needs or talk through some options. Alternatively, use the contact form here or send an email to custserv@salessense.co.uk.
