B2B sales training courses from SalesSense help organisations win complex business-to-business opportunities.
Change results with B2B sales training courses designed for selling:
- Technology and software
- Professional services
- Technical products
- Complex business solutions
The courses focus on:
- Initiating high-level conversations
- Understanding decision processes
- diagnosing business problems
- building stakeholder consensus
- developing compelling value propositions
- managing complex sales opportunities
If you are unsure what you need, schedule a call to discuss your sales training needs. I'll share what I know about using B2B sales training courses to solve sales problems. Alternatively, use our free sales performance diagnostic tool
When Do Companies Need B2B Sales Training?
Organisations should consider sales training when they experience:
- Opportunities stalling late in the sales cycle
- Low win rates despite strong pipelines
- Difficulty selling value rather than price
- Sales forecasts that prove unreliable
- Inconsistent performance across the team
B2B Sales Training Courses (Alphabetical List)
Explore the sales training courses below. Each course is linked to its content description. Courses cover business-to-business selling, sales management, and communication skills. For bespoke requirements, we will design training to fulfil your learning objectives.
Account Management
Strengthen customer relationships, reduce churn, and boost repeat business. Focused on developing reliable account management processes, understanding customer businesses, and achieving a trusted advisor status. Key outcomes are improved customer satisfaction, increased sales values, greater customer mindshare, enhanced account manager skills, and better client retention.
Advanced Selling Skills
Training for experienced professionals aiming to enhance their sales skills, develop their related knowledge, and improve their sales process. It covers advanced techniques across the spectrum of sales abilities and methods. Take this training to push the boundaries of what is possible through human interactions.
Build a Professional Sales Career
B2B sales training for new and established salespeople and sales teams. How to win a sale. Covers everything B2B salespeople need to achieve outstanding results. Provides proof of the principles, opportunities to try things out, and guidance on creating new, more effective workplace habits and techniques.
Build Business by Phone, Email, and Social Networking
Telesales, SDR, and BDR training. Ideal for those who are responsible for initiating conversations with new sales prospects. Covers how to use the telephone, voicemail, email, and social media in effective combinations. Increases outbound prospecting success ratios and new customer acquisition rates.
Business Development Management
Training for those leading or managing business development initiatives. Equips participants with sales enablement strategies, methods, and tools to accelerate new customer acquisition. It focuses on creating a systematic, reliable, repeatable approach to business growth.
Business Development Sales Prospecting
Learn the full breadth of modern and proven techniques for effective sales prospecting. This course helps participants identify decision-makers, craft better messaging, and find a way to engage prospects in a conversation about their needs.
Enterprise Sales Course for Winning High-Value Complex Sales
Win more high-value complex sales with our enterprise sales training programme. Learn how to assemble and lead a team. Use a strategy to guide all interactions and defeat stronger competitors. This training programme teaches a reliable, repeatable methodology to win against tough competitors through planning and execution.
Hire Top Sales Performers
Minimise hiring risks, reduce recruitment costs and save time. This course helps sales managers and recruiters improve job specifications, CV assessment, and interviewing techniques. Sales hiring mistakes cost far more than the replacement costs. Add the missed opportunity costs and the number is eye-watering. Eliminate or minimise the risks of hiring mistakes through this course.
Interpersonal Communication Skills
Enhances personal impact, credibility, and influence through advanced communication techniques. This course is suitable for all those customer-facing roles who support or lead B2B sales. It boosts sales effectiveness, increases influence, and improves teamwork.
Large Account Management
Provides key account managers with a structured framework to lead and harmonize efforts across boundaries. It focuses on rescuing at-risk accounts, renewing relationships, and establishing strategic partner status. Losing a major customer can be extremely challenging for a business. Use this course to improve large account management practices, strengthen critical relationships, and reduce the risk of losing a key customer.
Mastering Sales Negotiation
Improve negotiation skills to boost sales, profits, and customer satisfaction. Repeat sales from happy customers are essential for almost all businesses. Win/win negotiation protects both the seller's profits and the customer relationship. Learn how to manage negotiations that maximise the value for both parties with this course.
Sales Channel Management
Enhance reseller, distributor, and alliance partner results with training for channel partner account managers and sales teams. How to increase access to partner principals, create partner loyalty, and improve partner effectiveness. Boost indirect sales while reducing the need to do the selling.
Sales Conversations with Senior People
Learn how to get more time and mind share from senior executives. Increase confidence and influence when speaking with CXOs and high-level decision-makers. Gain insights into executive thinking, needs, and values from a research study that invited leaders and policymakers to share their perspectives on sales approaches.
Sales Manager Training
Equips sales leaders with skills to inspire teams, improve management practices, reduce sales staff turnover, and increase results. Gain a complete system for optimising individual salesperson and sales team performance.
Sales Leadership Skills Training
Elevate leadership ability with our Sales Leadership Training course. Master strategy, optimise organisation, motivate people, and inspire commitment. Increase credibility, authority, and influence. Transform leadership capabilities and drive sales team success.
Sales Presentation Skills
Create memorable presentations, build confidence, and enhance communication. Learn how to sway an audience and have them act on what they hear. Learn essential skills for managing anxiety, retaining attention, influencing thinking, and persuading people to take the next steps because of your sales presentations.
Consultative Sales Training
Equips sales consultants and technical professionals with consultative sales skills. Helps non-salespeople sell services. Learn to sell without behaving or sounding like a salesperson. Find and engage with new customers without making cold calls. Use a reliable process for building trust and establishing a collaboration.
Selling in a Downturn
Boost your sales even in tough economic times with our "Selling in a Downturn" course. This program focuses on actionable strategies to find hidden prospects, eliminate false opportunities, and accelerate the sales process. Secure your business's future by turning sales challenges into opportunities.
Selling to Government
Claim your share of government contracts. Provides an understanding of Government buying processes, assessment for selecting winnable opportunities, a framework for assembling winning bids, and guidance on negotiation.
Sell What You Say You Will
Declutter your sales pipeline. Qualify out those sales opportunities that will never happen or can't be won. Increase sales forecast accuracy. Improve pipeline management and business predictability. Increase conversion rates and sales success. Banish sales team forecasting errors.
Social Selling for Lead Generation
Enhance B2B sales prospecting with our Social Selling Training Course. Learn to leverage digital tools to find and engage prospects effectively. This course includes step-by-step guidance on using LinkedIn, blogs, and social networks to build digital relationships and transition them into real-world connections.
Read our B2B sales course selection guide here.
Arrange B2B Sales Training Courses for Individuals
- One-to-one sales training class delivered via virtual sessions.
- Workplace job-related learning assignments increase retention and sales effectiveness.
- Includes presentations, tools, templates and recordings.
Arrange Sales Course Training for Groups
- Instructor-led one-to-many virtual classroom sessions.
- Remote participants can join from anywhere.
- Optionally, participants can gather in the same room.
- Groups in the same room benefit from the interaction of a classroom environment.
- Includes presentations, tools, templates and recordings.
Arrange Sales Training Classes
- Includes a learning needs review.
- Content from any of our courses or created to meet the requirement.
- Sales Training Class delivered over one or more days.
- Delivery at your premises or a public venue.
What makes our sales training courses work?
- Content based on a combination of personal experience and best practices research.
- We use a flipped classroom approach. Participants are encouraged to study the material in advance.
- Training time is spent on testing, practising, planning, and preparing for implementation.
- The creation of workplace actions for embedding learning in routines and habits.
- Our courses are delivered by their author.
- The opportunity for one-to-one learning.
- Guaranteed results.
Schedule a call with the course author.
How to learn B2B sales?
Start with an inventory of the things you are good at. Use our free sales quiz or assessments to identify your skills, techniques, knowledge, and habits. Evaluate your strengths and weaknesses. Consider your sales process and how consistently you use it.
These sales competencies will help you identify things to learn about and improve.
Next, list the sales skills, techniques, habits, and knowledge most important in your selling environment. What should you know, be able to do, and do habitually to succeed in selling what you sell? Include any knowledge, abilities, and habits you don't currently have.
When satisfied that you have identified what you most need to learn, look for training courses that teach the knowledge, methods, skills, and habits you need to acquire. Ask those you know or work with for help. People like to be helpful.
If you are good at teaching yourself, try our free self-led B2B sales training. This is the index page. See tips for teaching yourself on the page.
Sales Development Alternatives
Sales Career: Arrange a free career development consultation with Clive Miller here.
Sales Coaching: Arrange individual or group coaching. More here.
Sales Enablement: Use our fractional services to provide any or all elements of sales enablement, including training and coaching.
Frequently Asked Questions About B2B Sales Training
What is B2B sales training?
B2B sales training helps sales professionals sell products or services to other businesses. Unlike consumer sales training, it focuses on managing longer buying cycles, working with multiple decision-makers, diagnosing business problems, and building value-based proposals in addition to playbooks, interpersonal communication, and closing skills.
How is B2B sales training different from B2C sales training?
B2B sales training focuses on complex decision processes and consultative selling. Business purchases often involve several stakeholders, higher financial risk, and longer evaluation periods. B2C sales training typically focuses on shorter transactions, higher volumes, and more individual purchasing decisions.
Who benefits most from B2B sales training?
B2B sales training is most valuable for organisations selling complex products or services where the buying process involves multiple stakeholders. This commonly includes technology companies, professional services firms, manufacturing suppliers, and business-to-business SaaS providers.
How long does it take for sales training to show results?
Most organisations experience an immediate boost in motivation that often translates into increased sales. Where new methods are adopted, improvements in pipeline quality and sales conversations occur quickly. The most significant performance improvements usually occur when training is reinforced through regular sales coaching and applied to real opportunities over time.
What skills are typically covered in B2B sales training?
Detailed learning objectives are listed on the course description pages, linked above. Effective B2B sales training focuses on skills for diagnosing customer business challenges, understanding the customer’s decision process, engaging multiple stakeholders, developing compelling value propositions, and managing complex sales opportunities through to agreement.
Should sales managers attend B2B sales training as well?
Yes. Sales managers play a crucial role in reinforcing new skills and behaviours after the training programme. When managers understand the methodology and coach their teams using the same framework, organisations see significantly greater and more sustainable improvements in sales performance.
What results can companies expect from B2B sales training?
Organisations that implement structured B2B sales training together with regular management reinforcement see improvements in win rates, larger average deal sizes, stronger pipelines, and more predictable forecasting. The greatest impact occurs when training is combined with consistent coaching and clear sales processes.
Is B2B sales training suitable for experienced salespeople?
Yes. Even experienced sales professionals benefit from structured frameworks that help them navigate complex buying environments, build consensus among stakeholders, and communicate value more effectively. Training often helps experienced sellers refine their approach rather than replace it.
Performance Guarantee
We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that applying the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.
B2B Sales Courses Page Summary
Sales and training go together when people fully engage in learning that connects with their day-to-day experience. Our flipped classroom approach creates hands-on learning that retains and expands interest and accelerates progress.
If you are looking for UK best practice B2B sales training courses and don't see a course that fits your needs, we can customise existing material or develop a bespoke solution. All our programmes can be delivered through remote coaching or a virtual sales training class. If you prefer 'in-person' classroom sales courses and have a group of people who will attend, we can arrange a UK event for you.
Get in touch to discuss the right programme for your organisation. Schedule a call or telephone +44 (0)1392 851500. We will be pleased to learn about your needs and discuss some options. Alternatively, email custserv@salessense.co.uk or use the contact form here.
