Large Account Management Training

Large account management training for B2B key account managers and those responsible for global, national, and major account relationships.

Strengthen customer relationships, develop trusted advisor standing, and establish strategic partner status with large account management training. Maximise customer benefit and sales revenue.

Large Account Management Training

Businesses depend on repeat business from important customers. The 80/20 rule seems to prevail. Eighty percent or more of the revenue and profit achieved comes from twenty percent or fewer or a company's customers. Effective key account management is critical to business health. Attend this course to learn how account management best practices help retain and grow business from important customers and major accounts that span sales territories, regions, and countries.

Key Takeaways

  • Deepen business understanding
  • Increase perceived contribution
  • Get more time with senior executives
  • Establish status as a trusted advisor
  • Increase perception of strategic value
  • Create more effective account plans

Participant Comments

Good combination of presentations and exercises helped to promote understanding and maintain focus. DCS

Excellent - totally needed. Exactly on the money! Data Capture Solutions

I found the workshops very good as they were very much related to our job and very practical. The course also gave us a lot of ideas on how to create our job as account managers. Handheld Products

Account Management Training includes:

  • Pre Course Questionnaire
  • Pre Work Guide
  • Personalised Assignments
  • In-course materials
  • Online resources
  • Career long support

Materials and resources:

  • Preparation Guides
  • Framework Agenda
  • Self Study Guide
  • Accelerated Learning Guide
  • Course Slide Decks
  • Personality Style Identifier
  • Profit Contribution Calculator
  • Account Plan Template
  • Account Plan Completion Guide
  • Quantified Qualification Tool
  • Opportunity Planning Resources

If you need to strengthen customer relationships and increase business from global, national, or major accounts, this large account management training course presents the right skills and methods. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.