Account Management Training

Rescue at risk accounts, renew relationships, and increase sales through large account management training.

Strengthen customer relationships, develop trusted advisor standing, and establish strategic partner status with large account management training. Maximise customer benefit and sales revenue.

Large Account Management Training

Companies depend on repeat business from important customers. The 80/20 rule seems to prevail. Eighty percent or more of the revenue and profit comes from twenty percent or fewer or a company's customers.

Effective account management is critical for business health.

Retain and grow business from important customers and major accounts by following large account management best practices. Aquire a methodical, reliable, repeatable process by attending this course. Strengthen relationships with senior executives in key accounts accross national, international, and global territories.

Key Takeaways

  • Deepen business understanding.
  • Increase perceived contribution.
  • Get more time with senior executives.
  • Establish status as a trusted advisor.
  • Increase perception of strategic value.
  • Create more effective account plans.

Participant Comments

Good combination of presentations and exercises helped to promote understanding and maintain focus. DCS

Excellent - totally needed. Exactly on the money! Data Capture Solutions

I found the workshops very good as they were very much related to our job and very practical. The course also gave us a lot of ideas on how to create our job as account managers. Handheld Products

Training includes:

  • Pre course questionnaire.
  • Pre work preparation guide.
  • Personalised workplace assignments.
  • In-course materials, templates, and tools.
  • Online resources.
  • Career long support.

Materials and resources:

  • Self study guide.
  • Accelerated learning guide.
  • Course slide decks.
  • Profit contribution calculator.
  • Relationship status assessment.
  • Organisational dynamics assessment.
  • Buying style identifier
  • Rapid completion account plan template.
  • Account plan completion guide.
  • Quantified qualification assessment.
  • Opportunity planning template.
  • Operational review meeting plan.
  • Strategic review meeting plan.

Large Account Management Training Delivery Options

One to One

View and download the course presentation, tools, templates, and other resources. Arrange one-to-one coaching sessions to work through the material and apply learning through on-the-job actions. Coaching continues until the participants are satisfied with their learning progress. Session last one hour and are scheduled to suit participant needs.

£995 + applicable VAT. Add to cart

Programme Materials and Group Coaching

Up to five participants gain access to the course presentation, tools, templates, and other resources. Have key elements of the content presented. Learn how to prioritise the distance learning course content. Work through some of the exercises, and review implementation actions in a virtual classroom group coaching session. Scheduled the session to suit participant needs The initial session duration is 90 minutes.

£695 plus VAT. Four Week Lead Time.

Follow on Group Coaching Sessions

Further sessions can be arranged as needed. 

£350 plus applicable VAT. Add to cart  

Traditional Classroom

The programme delivery takes place over one or more days at a conference venue or at the customers offices. This is effective for three or more participants. Contact us for fees.

Materials with Email Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Email your nominated coach with any questions. Most support requests are answered within a couple of hours. Answers are guaranteed within two business days.

£95 + applicable VAT. Four Week Lead Time.

Self Led with Telephone Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Arrange calls with your nominated coach to ask questions. Calls are be scheduled by email or text.

£395 + applicable VAT. Four Week Lead Time.


We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that application of the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

If you need to strengthen customer relationships and increase business from global, national, or major accounts, this large account management training course presents the right skills and methods. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.