Accelerate Sales via Partners

B2B Sales Channel Management Training for Dealer, Reseller, Distributor, and Alliance Account Managers

Distributor Management Training - Channel Management Training - Business Alliance Management

Specialist sales channel management training for improving reseller, distributor, or alliance partner results.

Maintain or renew sales career momentum through training by doing. Participants take on work place assignments in one to one or group briefing sessions and reconvene to review results, adjust their approach, and take on their next assignment.

Training can be spread over several months, condensed into longer intensive sessions, or delivered over two consecutive days.

Key Takeaways

  • Choose the right partners
  • Gain easy access to partner principals
  • Win partner loyalty
  • Increase Partners revenues

Participant Comments

I enjoyed this training very much. It provided me with practical tools to improve my working behaviour and team and management skills as well as providing the opportunity to step back and refocus on my priorities.

A good insight into business relationships from many angles I haven't experienced - excellent!

Some really good exercises that can be used in my environment. Have a much greater understanding of certain issues now.

Single and multi session courses include:

  • Pre Course Questionnaire
  • Pre Work Preparation Guide
  • Personalised Real World Assignments
  • Programme materials
  • Online resources
  • Career long support

Materials and resources

  • Preparation Guides
  • Framework Agenda
  • Self Study Guide
  • Accelerated Learning Guide
  • Course Slide-decks
  • Parthian Shot - Story
  • Partner Qualification Assessment
  • Partner Qualification Visual Assessment
  • Shared Goal Template
  • SWOT Template
  • Boston Chart Template
  • Partner Plan Template
  • Persuasive Questions Guide
  • The Power to Speak - e-book

Materials with Unlimited Email Support - View and download the slide decks, tools, templates, and other resources. Work through the materials and exercises as desired. Email your nominated coach with any questions. Most support requests are answered within a couple of hours. Answers are guaranteed within two business days. £95 + VAT if applicable. Optional ad-hoc one-to-one coaching available.

Book a one to one coaching session and have the complete distance learning programme included for the same fee:

Materials and email Support - £95 + VAT
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Initial Coaching including materials - £345 + VAT
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Self Led with Unlimited Telephone Support - View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises in your own time. Arrange calls with your nominated coach to ask questions. Calls can be scheduled by email or text. £345 + VAT if applicable.

Materials and telephone support - £345 + VAT
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Optional Follow-on Coaching - £295 + VAT
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One to One - View and download the course presentation, tools, templates, and other resources. Arrange one-to-one coaching sessions to work through the material and apply learning through on-the-job actions. Coaching continues until the participants are satisfied with their learning progress. Session last one hour and are scheduled to suit participant needs. £995 + VAT if applicable.

Materials and Coaching - £995 + VAT
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Optional Group Coaching Session - £595 + VAT
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We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that application of the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Note: Quoted fees exclude VAT chargeable in the UK and EU.

Terms of Site Use and Terms of Supply apply.

If you are looking for channel management training or need to improve indirect sales through distributors, resellers, dealers, sales agents, or business alliances, we can help. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs or talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.