Accelerate Sales via Partners

B2B Channel Management Training for Dealer, Reseller, Distributor, and Alliance Account Managers

Distributor Management Training - Channel Management Training - Business Alliance Management

Specialist sales channel management training for improving reseller, distributor, or alliance partner results.

Maintain or renew sales career momentum through training by doing. Participants take on work place assignments in one-to-one or group workshops. Then reconvene to review results, adjust their approach, and take on their next assignment.

Training can be spread over several months, condensed into longer intensive sessions, or delivered over two consecutive days.

Key Takeaways

  • Choose the right channel or business partners.
  • Gain easy access to partner principals.
  • Win partner loyalty.
  • Increase partnership sales results.

Participant Comments

I enjoyed this training very much. It provided me with practical tools to improve my working behaviour and team and management skills as well as providing the opportunity to step back and refocus on my priorities.

A good insight into business relationships from many angles I haven't experienced - excellent!

Some really good exercises that can be used in my environment. Have a much greater understanding of certain issues now.

Single and multi session courses include:

  • Pre course questionnaire.
  • Pre work preparation guide
  • Personalised workplace assignments.
  • Programme materials.
  • Online resources.
  • Career long support.

Channel Management Training Materials and resources

  • Self study guide.
  • Accelerated learning report.
  • Accelerated learning video course.
  • Course slide-decks.
  • Partner qualification assessment.
  • Partner qualification assessment presentation template.
  • Shared goal development template.
  • Strengths, weaknesses, opportunities, and threats assessment.
  • Management consulting boston chart templates.
  • Partner plan template.
  • Partner plan shortform template.
  • Persuasive questions report.
  • The Power to Speak - e-book.

Channel Management Training Delivery Options

One to One

View and download the course presentation, tools, templates, and other resources. Arrange one-to-one coaching sessions to work through the material and apply learning through on-the-job actions. Coaching continues until the participants are satisfied with their learning progress. Session last one hour and are scheduled to suit participant needs.

£995 + applicable VAT. Add to cart

Programme Materials and Group Coaching

Up to five participants gain access to the course presentation, tools, templates, and other resources. Have key elements of the content presented. Learn how to prioritise the distance learning course content. Work through some of the exercises, and review implementation actions in a virtual classroom group coaching session. Scheduled the session to suit participant needs The initial session duration is 90 minutes.

£695 plus VAT. Add to Cart

Follow on Group Coaching Sessions

Further sessions can be arranged as needed. 

£350 plus applicable VAT. Add to cart  

Traditional Classroom

The programme delivery takes place over one or more days at a conference venue or at the customers offices. This is effective for three or more participants. Contact us for fees.

Materials with Email Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Email your nominated coach with any questions. Most support requests are answered within a couple of hours. Answers are guaranteed within two business days.

£95 + applicable VAT. Add to cart

Self Led with Telephone Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Arrange calls with your nominated coach to ask questions. Calls are be scheduled by email or text.

£395 + applicable VAT. Add to cart


We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that application of the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Note: Quoted fees exclude VAT chargeable in the UK and EU.

Terms of Site Use and Terms of Supply apply.

If you are looking for channel management training or need to improve indirect sales through distributors, resellers, dealers, sales agents, or business alliances, we can help. Telephone +44 (0)1392 851500. Alternatively use the contact form here or send email to