Selling in a Downturn

Sales training for selling in a downturn. Business survival tactics for a sales crisis.

Selling in a Downturn

Sales crisis come along regardless of trading conditions. When they occur in a business downturn, difficulties multiply. In such situations, increasing sales is a much better solution that cutting costs. Selling in a Downturn focuses attention on the right priorities.

Renew motivation through training by doing. Participants take on workplace assignments in one to one or group briefing sessions and reconvene to review results, adjust their approach, and take on their next assignment. Training can be spread over several months, condensed into longer intensive sessions, or delivered over two consecutive days.

Key Takeaways

  • Find the hidden prospects.
  • Eliminate time wasting false opportunities.
  • Have prospects tell the truth.
  • Accelerate the sales process.

Participant Comments

It did what it said on the tin. I would recommend this course for sales people selling complex products and systems whether in a downturn or not. The ROI and selling process sections were especially useful. Base Plus

Thanks Clive, really enjoyed the course and found it of great use . . . lots of thought to convert into reality. Integralis

I really enjoyed how it was very pin-pointed to concrete examples, was easy to relate this to my own position. It was also interesting to meet different people and hear their experiences and thoughts around the topics we went through. Ceetron

Programme includes:

  • Pre course questionnaire.
  • Pre work preparation guide.
  • Personalised workplace assignments.
  • Programme slide-decks, tools, an d materials.
  • Online resources.
  • Career long support.

Materials and resources

  • Self study white paper.
  • Accelerated learning guide.
  • Profit contribution calculator
  • Market sector analysis tool
  • The New Way to Get Referrals - report.
  • Quantified qualification assessment tool.
  • Quantified qualification presentation template.
  • How to Read People - guide.
  • CLEAR Rules for Sales Discovery.
  • Discovery questions prompt template.
  • Example discovery questions.
  • Dealing with budget secrecy guide.
  • Gaining access to decision influencers report.
  • Setting up a sales process agreement guide.

Every once in a while a sales crisis comes along that surprises everyone. Sometimes the cause affects everyone in a market. At other times individual organisations are afflicted. It is easy to become complacent when times are good. Now is the time to prepare for the next sales crisis. Selling in a Downturn shines a spotlight on opportunities to tighten up the sales process and improve sales habits.

Channel Management Training Individual Delivery Options


View and download the course presentation, tools, templates, and other resources. The assigned coach arranges one-to-one training sessions to present or discuss the material and identify on-the-job learning actions. Training and coaching continues until the participants are satisfied with their learning progress. Session last one hour and are scheduled to suit participant needs.

£695 + applicable VAT. Four week lead time. Book places.

Self Led with Telephone Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Arrange calls with your nominated coach to ask questions. Calls are be scheduled by email or text.

£99 + applicable VAT. Four week lead time. Book places.

Self-Led with Email Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Email your nominated coach with any questions. Most support requests are answered within a couple of hours. Answers are guaranteed within two business days.

£39 + applicable VAT. Four week lead time. Book places.

Channel Management Training Group Delivery Options

Course Materials and Group Training for up to Ten People

Up to ten participants gain access to the course presentation, tools, templates, and other resources. Have key elements of the content presented. Learn how to prioritise learning course content. Work through some of the exercises, and review implementation actions in a virtual classroom group training session. Schedule the session to suit participant needs Session duration is 90 minutes.

£590 plus VAT - Four week lead time. Book this training.

Follow on Virtual Classroom Group Training Sessions for up to Ten People

Further one hour sessions can be arranged as needed. 

£295 plus applicable VAT. Book follow on group training sessions.

Traditional Classroom

The programme delivery takes place over one or more days at a conference venue or at the customers offices. This is effective for three or more participants. Contact us for fees.


We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that application of the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Note: Quoted fees exclude VAT chargeable in the UK and EU.

Terms of Site Use and Terms of Supply apply.

If you are facing a sales crisis, business survival issues, or operating in difficult market conditions, Selling in a Downturn offers an immediate boost. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.