Mastering Sales Negotiation

Sales negotiation training course. Negotiating techniques that improve sales results, profits, and customer satisfaction.

Diagram showing how negotiation changes as a sales progresses to illustrate our sales negotiation training description page.

Master negotiation skills to improve the deal for all parties. Maintain or renew career momentum through sales negotiation training.

Fees from £39 per person plus VAT if applicable. See the booking options below.

Participants take on workplace assignments in one to one or group briefing sessions and reconvene to review results, adjust their approach, and take on their next assignment. Training can be spread over several months or condensed into longer intensive sessions.

Key Takeaways

  • Increase profits and customer approval.
  • Deflect tricks and ploys easily.
  • Turn combative negotiators into collaborators.
  • Uncover hidden priorities and agendas.
  • Have the other side work on your behalf.
  • Test and prove new skills.
  • Slash preparation time.
  • Lead others to agreement without compromise.
  • Overcome impasse.

Participant Comments

I especially liked the use of hands on role play exercises. They added to the realism. Good course with lots of interactivity and breakout sessions. PowerPoint was in small chunks which kept the momentum going throughout. I have attended SalesSense training before. People say you can't teach an old dog new tricks. Not true in my opinion. This was an excellent way to spend 2 days reaffirming what we should be doing on a daily basis. Programme includes:

  • Pre course questionnaire.
  • Pre work preparation guide.
  • Personalised workplace assignments.
  • Course materials, tools, and templates.
  • Online resources.
  • Career long support.

Materials and resources:

  • Negotiation skills assessment.
  • Self study guide.
  • Accelerated learning report.
  • Content slide-decks.
  • Countering negotiation tricks and ploys report.
  • Persuasive questions white paper.
  • Negotiation preparation template.
  • Negotiation practice instructions.

Sales Negotiation Training Individual Delivery Options

One to One

View and download the course presentation, tools, templates, and other resources. The assigned coach arranges one-to-one training sessions to present or discuss the material and identify on-the-job learning actions. Reviewing outcomes in follow-on sessions reinforces learning, increases retention, and helps establish new habits. Training and coaching continues until the participants are satisfied with their learning progress. Sessions last one hour and are scheduled to suit participant needs.

£695 + applicable VAT. Add to cart or book places.

Self Led with Telephone Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Arrange calls with your nominated coach to ask questions. Calls are be scheduled by email or text.

£99 + applicable VAT. Four week lead time. Book Places.

Self Led with Email Support

View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Email your nominated coach with any questions. Most support requests are answered within a couple of hours. Answers are guaranteed within two business days.

£39 + applicable VAT. Four week lead time. Book Places.

Sales Negotiation Training Group Delivery Options

Course Materials and Group Training

Up to ten participants gain access to the course presentation, tools, templates, and other resources. Have key elements of the content presented. Learn how to prioritise the distance learning course content. Work through some of the exercises, and review implementation actions in a virtual classroom group coaching session. Scheduled the session to suit participant needs. The initial session duration is 90 minutes.

£590 plus VAT. Four week lead time. Book this training.

Follow on Virtual Classroom Group Training

Further one hour sessions can be arranged as needed. 

£295 plus applicable VAT. Add to cart or book follow on group training sessions.

Traditional Classroom

The programme delivery takes place over one or more days at a conference venue or at the customers offices. This is effective for three or more participants. Contact us for fees.


We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that application of the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Want Something Different? Please Ask:

If you are looking for a sales negotiation training course or ways to maintain profits and customer satisfaction, we can help. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs or talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.