Stalled deals? Disappointing win rates? Missed expectations? Improve B2B sales performance with practical UK sales training courses.
Take the first step on a path to increased sales performance. Arrange a free 30-minute sales diagnostic session to identify the UK sales training courses most likely to improve win rates, fix stalled opportunities, and strengthen consultative selling:
Apply what you learn:
- Get earlier engagement
- Fix stalled opportunities
- Develop consultative selling
- Improve forecasting
- Increase win rates
Whether you need to fix a specific issue or improve overall performance, we focus on the factors that directly affect results, pipeline quality, opportunity management, and sales capability. Use our free sales performance diagnostic to narrow the possibilities.
What do you want to fix or improve?
Sales Leadership
New Business
Customer Development
Improving Skills and Methods
- Communication, negotiation, and persuasion skills.
- Inexperienced salespeople with little or no training.
Why SalesSense training works:
- Training led by the course author.
- Based on your sales environment and opportunities.
- Flexible group and one-to-one learning options.
- Can be configured to meet specific needs.
- Designed to embed habits.
- Focused on measurable results.
- Backed by 5x ROI guarantee.
Proven Results from UK Sales Training
Tech Turnaround: Sales staff turnover ⇓ 38% | Opportunity conversion ⇑ 21% | Forecast accuracy ⇑ 56% after 6 months.
"Before the course, we were just trying to hit targets. Now, we know how to lead our team to exceed them consistently." – Regional Sales Manager
Start-up Scaling: Revenue doubled in the twelve months following the course.
"This program transformed how I see my role. I don’t just manage numbers anymore — I build a team that performs." – Sales Manager
Manufacturing Expansion: Achievement of the expansion's sales goals was attributed to the adoption of the new sales process.
"Eye-opening. It helped us unify sales culture without stifling initiative – the balance we needed." – National Sales Director
Sales Team Integration: Customer satisfaction ⇑ 34% | Enterprise sales ⇑ 16% | Overall sales ⇑ 9% in 6 months.
"The programme aligned our managers with a common playbook, which turned our global chaos into a competitive advantage." Sales Ops Director
Sales Leadership for a Professional Services Firm: New clients doubled | Established client sales ⇑ 17% in twelve months.
"This training helped our managers think beyond delivery — they now lead growth." Senior Partner:
Accelerating Growth: Sales manager coaching doubled | Win rate ⇑ from 18% to 28%. | Margins ⇑ 4%.
"The training helped our managers shift from task orientation to strategic enablers — and the numbers speak for themselves." Regional Sales Director
More details and customer feedback here.
Arrange a free 30-minute diagnostic session today:
Sales Course Arrangements for Individuals
- One-to-one training with the course author via virtual classroom sessions.
- Workplace learning assignments to establish new habits.
- Includes presentations, tools, templates and recordings.
- Schedule a free trial session.
Online Sales Courses for Self-Study
- Work at your own pace with the support of a coach.
- Plan your study schedule.
- Access presentations, tools, and templates.
- Receive workplace learning assignments and prompts to establish new habits.
- Monthly check-ins with your assigned coach.
Sales Course Arrangements for Groups
- Instructor-led one-to-many virtual classroom sessions.
- Join from anywhere.
- Optionally, gather in the same room.
- Groups in the same room benefit from the interaction of a classroom environment.
- Includes presentations, tools, templates and recordings.
- Schedule a free 30-minute trial
Classroom Sales Courses
- Arrange delivery over one or more days.
- At your premises or a public venue.
- Arrange a classroom training day.
Flexible Options to Suit Your Needs and Budget
Self-led online training is free. If you have the discipline to study and act on what you learn, explore our free course here.
Gain access to specific course materials and study them with the support of a coach. We offer this option for some courses starting at £295.
Scheduled virtual classroom training starts at £595. One-to-one courses with the course author start at £995.
One-to-one online sessions are £150. Ad-hoc online group sessions with a trainer are £450.
Classroom training for £1795 per day. Have us come to you.
Fees exclude applicable taxes such as VAT.
Arrange a free sales performance diagnostic session today:
Arrange a trial session based on any of our UK sales training courses. Call +44 (0)1392 851500, contact form here or email jimm@salessense.co.uk.
Frequently Asked Questions About UK Sales Training Courses
Which UK sales training course is right for my team?
The best UK sales training course depends on what you want to improve. Some teams need better business development, consultative selling, opportunity management, forecasting, or sales leadership. Arrange a free 30-minute sales diagnostic session to identify the most suitable course.
How much do UK sales training courses cost?
We offer several options. Self-led online sales training is free. Supported self-study options for selected courses start at £295. Scheduled virtual classroom training starts at £595. One-to-one courses with the course author start at £995. One-to-one online sessions are £150, ad-hoc online group sessions are £450, and classroom training is £1795 per day, excluding VAT where applicable.
Are your UK sales training courses online or in person?
We provide flexible delivery options, including one-to-one virtual classroom sessions, online self-study with coaching support, instructor-led group virtual classroom training, and face-to-face classroom training at client premises or public venues.
Can sales training be tailored to our business?
Yes. SalesSense training can be configured around your sales environment, opportunities, and capability needs. Courses can be tailored for individuals, groups, specific sales issues, or broader performance improvement.
How do I choose the right UK sales training course?
Start by identifying what you most want to fix or improve, such as stalled deals, low win rates, weak consultative selling, forecasting, business development, or sales management. You can then use our sales performance diagnostic or arrange a free 30-minute diagnostic session to narrow the options.
Explore all UK sales training courses below:
Sales Management Courses
Sales Management and Leadership
Covers all aspects of B2B sales team management, including motivation, recruitment, and leadership.
Recruitment and Selection
Attract competent candidates, then select those most suited for your organisation and sales environment.
Leadership and Motivation
Learn the tasks of leadership and how they differ from management. Study motivation and how to maximise the morale of a sales team.
Business Development Sales Training Courses
Build Business by Phone
How to get through more often, get more attention, and sell more using the telephone. Includes the use of video calls.
Business Development Management
Training for business development managers. How to acquire more new customers through improved planning, management, and execution.
Sales Prospecting for Business Development
Identify those with an immediate need for what you are selling and then make an effective approach that results in authentic engagement. Includes seven approach strategies, including social selling and referrals.
Sales Conversations with Senior People
How to get the attention of senior decision-makers and win a hearing. Suitable for experienced people and senior executives.
Social Networking for B2B Sales
How to find prospects and develop a relationship using new media digital tools. Restore lost access and recover the opportunity to build an effective relationship.
High Value Complex Sales
Selling to Corporations and Large Companies
How to sell high-value complex solutions to large companies against fierce competition. Suitable for experienced people responsible for large-scale complex opportunities where success depends on a team approach.
Selling to Government
Account for the public sector procurement process and win more government tenders. Suitable for teams that are selling to local and central government.
Advanced Selling Skills
Top-level training course for experienced salespeople. The leading 'best practice' material for those selling technology, software, or know-how-based technical B2B solutions.
Account Management Courses
Accelerate Sales through Partners
Suitable for channel account managers and those responsible for selling via third parties, including agents, resellers, distributors, and alliances.
Account Management
Turn customers into business partners. A training course for new and inexperienced account managers.
Key Account Management
Extend access and influence in major accounts. Keep competitors from making inroads. Maintain or increase results. Suitable for experienced account managers who manage large customers.
Communication Skills Sales Courses
Mastering Sales Negotiation
While negotiation skills are important throughout a sale, when negotiating an agreement or contract, the rules change. Learn how to maximise the benefits for both sides through negotiation mastery.
Sales Presentation Skills
Speaking in a public setting provides a new set of challenges for most people. Those who sell professionally are expected to do an exceptional job. Learn how in this course.
Persuasive Interpersonal Communication
Improve communication skills, develop persuasiveness, and increase influence by learning and practising the principles and techniques presented in this programme.
Other UK Sales Training Courses
Build a Professional Sales Career
Comprehensive B2B sales training course for new sales professionals, those without previous training, and those who want an update or refresher course.
Selling Consulting Services
Suitable for those selling consultancy or intangible products and services. Well received by technical people, scientists, and engineers who need to sell.
Selling in a Downturn
Some sail through downturns with hardly a dip. Hoping for the best and preparing for the worst seems like good advice. Forethought, planning, and preparation will prove to be the elements of success.
Sell what You Say You Will
B2B sales training course for pipeline management. Identify opportunities that will happen, can be won, and will be worth winning. Eliminate wasted effort, improve forecast accuracy, and increase results.
UK Sales Training Effectiveness
Empirical evidence for the effectiveness of salestraining is substantiated through various studies that demonstrate improvements in sales performance post-training. These studies often measure outcomes such as increased sales volume, higher conversion rates, and enhanced customer satisfaction.
Research indicates that well-designed training programs tailored to specific sales roles and incorporating ongoing reinforcement and coaching yield the best results. Additionally, metrics such as return on investment (ROI) and employee retention rates are used to assess the long-term impact of sales training. The effectiveness often correlates with the training's ability to address practical skills and real-world sales challenges.
Proof Collected from Independent Studies - see the research here.
How to Prove that Sales Training is Worth the Investment - get the formula here.
Tailored Group and One-to-One UK Sales Training Courses
Try our unique one-to-one blended UK sales training courses. Arrange for flexible virtual classroom delivery to eliminate travel, save time, reduce costs, and cut carbon emissions. Eliminating travel makes regular short sessions practical. This way, learners can take a bite, try their learning in the field, and then come back together and review their experience and outcomes. Learners embed new habits that increase results as they progress through a course.
Have sales training courses delivered face-to-face in the UK and EU: Classroom training.
SalesSense Performance Guarantee
All of our salestraining courses come with a performance guarantee. Applying the methods and principles taught will provide at least a fivefold return on the cost of the course. See our full guarantee pledge here.
How do I become a successful B2B salesperson?
- Start with some research. Try. "How are B2B salespeople successful?" Ask Google, Gemini, Copilot, or ChatGTP. Try this search in our search box at the top of the right-hand column. Follow some of the links. Start compiling an action list based on what you find and the ideas that your research prompts.
- Try our free sales quiz or assessments for a list of relevant sales skills, important sales knowledge, and things that you will need to learn how to do.
- Use these sales competencies to identify more things to learn about and develop.
- Ask those you know or work with for help. People like to be helpful.
- When you are satisfied that you know what you most need to learn, look for books or sales training programmes that teach the knowledge, methods, skills, and habits you need to acquire.
- Follow our B2B sales course selection guide here.
- If you are good at teaching yourself, try our free self-led B2B sales training. This is the index page. See tips for teaching yourself on the page.
Sales training should be engaging, eye-opening, inspiring, and motivating. To learn more about selecting the best UK sales training courses, arranging sales training classes for online or classroom delivery, or organising one-to-one sessions, telephone +44 (0)1392 851500. Alternatively, use the contact form here or email custserv@salessense.co.uk.
