Social Networking for B2B Sales

Increase presence and digital engagement. Social selling training course for business to business salespeople.

Diagram showing a social selling framework to illustrate our social selling training course description page.

Learn how to use todays digital tools to find those who need what you sell, right now. Take this social selling training course to increase sales effectiveness and results.

In the old days before the rise of the Internet and easy access to everything, buyers relied on salespeople for information and granted them a chance to begin building a relationship, early in the buying process. The social selling aspect of the job once included sharing food and drink.

No more!

Today, buyers get their information and even pricing guidance, online. Today's salespeople need to be masters of digital engagement. Those who ignore the need to follow customers online and engage in social selling, risk being consigned to end of process engagements that deny the opportunity to develop understanding and trust.

New ways demand new methods. Salespeople must learn how to build relationships through digital tools so that customers are more willing to engage in the traditional manner. In the new world, relationships are built electronically before any form of direct contact.

This programme involves participants in learning practical, step by step, digital engagement methods that reclaim the opportunity to develop trust and understanding, early in a customer's buying process.

LinkedIn training is included along with step by step instructions for establishing a broad digital presence using blogs, twitter, and social networking for business to business sales.

Programme Objectives

  • Establish digital credentials.
  • Use LinkedIn and Google to find the right prospects.
  • Use digital tools to choose the right time.
  • Leverage expertise in your network to obtain introductions.
  • Get introductions from people you don't know.
  • Get attention from sales prospects without cold calling.
  • Initiate and nurture an online dialogue.
  • Develop digital relationships.
  • Transition to an in-person relationships.

Who should attend:

Sales and marketing people who need to learn about social selling and make better use of social networking tools to find sales prospects. Those who need new ways to get buyer attention and establish credibility. Directors, business owners, and managers who want to encourage their team members to make more use of social selling techniques.

Additional Benefits

  • Flexible multi session 'learning by doing' structured training.
  • Workplace assignments develop new habits and practices.
  • Tools, templates, frameworks, and examples save time and aid learning.
  • Common language improves communication and teamwork.
  • Promotes adoption of 'best practice' habits and methods.
  • Improves job satisfaction and motivation.
  • Increases sales results.

Social Selling Training Course Individual Delivery Options

  • Self-Led with Email Support - View and download the materials, tools, templates, and other resources. Work through the presentations and exercises as desired. Email your nominated instructor with any questions. Most support requests are answered within a few hours. Answers are guaranteed within two business days.

    £39 + VAT if applicable. Four week lead time. Book Places.

  • Self Led with Telephone Support - View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises in your own time. Arrange calls with your nominated instructor to ask questions. Calls can be scheduled by email or text.

    £99 + VAT if applicable. Four week lead time. Book Places.

  • One to One - View and download the course presentation, tools, templates, and other resources. The assigned coach arranges one-to-one training sessions to present or discuss the material and identify on-the-job learning actions. Training and coaching continues until the participants are satisfied with their learning progress. Session last one hour and are scheduled to suit participant needs.

    £695 + VAT if applicable. Four week lead time. Book places.

Social Selling Training Course Group Delivery Options

  • Course Materials and Group Training for up to Ten People - Participants gain access to the course presentation, tools, templates, and other resources. Have key elements of the content presented. Learn how to prioritise the distance learning course content. Work through some of the exercises, and review implementation actions in a virtual classroom group coaching session. Schedule the session to suit participant needs The initial session duration is 90 minutes.

    £590 plus VAT. Four Week lead time. Book this training.

  • Follow on Virtual Classroom Group Training Sessions

    Further one hour sessions can be arranged as needed. £295 plus applicable VAT. Add to cart or book follow on group training sessions.

  • Traditional Classroom - The programme delivery takes place over one or more days at a conference venue or at the customers offices. The full account management training course takes two days. Contact us for fees.

Use this link for more information or to have us call you.

Large Numbers

Licensing and train the trainer options enable self delivery. To find out more, call or use the links below. Associate and Affiliate representation welcomed. To promote or deliver this course, get in touch directly.

Flexible Delivery

If you need to reconnect with customer buying habits or improve social selling for B2B sales, this social selling training course delivers. Telephone +44 (0)1392 851500 for more information. We will be pleased to learn about your needs or talk through some options. Alternatively Send email to or use the contact form here.