Selling Consulting Services

Consultative sales skills training for selling consulting services.

Picture of a consultant selling consulting services.

Selling consulting services or other intangibles presents an additional set of obstacles.

You can't touch a consulting service, you can't photograph it, and you can't record it in your books as an asset. You can't even sell it on when it is no more use to you.

Selling consulting services is very different from selling products that take up space and have a tangible presence.

In this unique programme, learn how to sell the most valuable thing in the universe, know-how.

Programme Objectives

  • Get started without making cold calls.
  • Demonstrate expertise without giving up the know-how.
  • Speed up the process of developing trust.
  • Cause people to talk about their real issues.
  • Establish the value of intangible services.
  • Know if a customer will pay your price.
  • Gain access to all of the decision influencers.
  • Influence commitment to making a decision.
  • Have customers sell themselves.
  • Turn a sale into a collaboration.
  • Reduce or eliminate outcome uncertainty.

Learn how to initiate a dialogue about business without making cold telephone calls.

Acquire new ways to filter out time wasting opportunities and focus on business that can be won.

Win trust fast and shorten the time it takes to conclude a sale.

Prove that you have what the client needs without presentation or self promotion.

Transform a sale into a collaboration between experts to solve problems, address issues, or realise opportunities.

The programme is fun, challenging, and effective in helping those who need to sell their own expertise or that of an employer. The learning experience imparts a new confidence in ability to excel in selling consulting services.

Who should attend:

Consultants, engineers, scientists, and technical staff who need to sell services or know-how based solutions will learn how to become comfortable in selling situations. Salespeople used to selling tangible products who now have to sell less well defined solutions, will learn how to adjust their approach and bridge the gap.

Typical Participant Comments

Very useful insight into selling a service compared to a product. Excellent role plays which enable you to put what you have discussed into practice. Enjoyed talking around customer objections and how best to counter them. From Base Plus

Great content, pace, and delivery. Would recommend to anyone selling services. From J2 Interactive

Memory jerking. Eye opening. From UPS Systems

Additional Benefits

  • Flexible 'learning by doing' structured training.
  • Workplace assignments develop new habits and practices.
  • Tools, templates, frameworks, and examples save time and aid learning.
  • Common language improves communication and teamwork.
  • Promotes adoption of 'best practice' habits and methods.
  • Improves job satisfaction and motivation.
  • Increases results.

Selling Consulting Services Individual Delivery Options

  • One-to-One

    View and download the course presentation, tools, templates, and other resources. The assigned coach arranges one-to-one training sessions to present or discuss the material and identify on-the-job learning actions. Training and coaching continues until the participants are satisfied with their learning progress. Session last one hour and are scheduled to suit participant needs.

    £695 + applicable VAT. Four weeks lead time. Add to cart or book places.

  • Self Led with Telephone Support

    View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Arrange calls with your nominated coach to ask questions. Calls are be scheduled by email or text.

    £99 + applicable VAT. Four weeks lead time. Book places.

  • Self-Led with Email Support

    View and download the course presentation, tools, templates, and other resources. Study the materials and complete the exercises as desired. Email your nominated coach with any questions. Most support requests are answered within a couple of hours. Answers are guaranteed within two business days.

    £39 + applicable VAT. Four weeks lead time. Book Places.

Selling Consulting Services Group Delivery Options

  • Course Materials and Group Training for up to Ten People

    Participants gain access to the course presentation, tools, templates, and other resources. Have key elements of the content presented. Learn how to prioritise the distance learning course content. Work through some of the exercises, and review implementation actions in a virtual classroom group coaching session. Schedule the session to suit participant needs. Session duration lasts up to 90 minutes.

    £590 plus VAT. Four weeks lead time. Book this training.

  • Follow on Group Coaching Sessions

    Further sessions can be arranged as needed. £295 plus applicable VAT. Add to cart or book follow on group training sessions.

  • Traditional Classroom

    The programme delivery takes place over one or more days at a conference venue or at the customers offices. Delivery of the full advanced sales training course takes four days.

    Contact us for fees

Use this link for more information or to have us call you.

Large Numbers

Licensing and train the trainer options enable self delivery. To find out more, call or use the links below. Associate and Affiliate representation welcomed. To promote or deliver this course, get in touch directly.

Flexible Approach

If you are selling consulting services or looking for consultative sales skills training, we can help. Telephone +44 (0)1392 851500 for more information. We will be pleased to learn about your needs or talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.