Main navigation

  • Home
  • Get Help
  • Assess
    • Sales Assessments
    • Sales Competence Model
    • Take the Sales Exam
    • Sales Management Competencies
    • Business Assessment Tools
    • Sales and Marketing Effectiveness Review
    • Bespoke Assessments
    • Should You Hire a Professional?
  • Enable
    • Assess Your Enablement Upside
    • Sales Enablement Services
    • Sales Effectiveness Services
    • Sales Process Facilitated Enquiry
  • Coach
    • Sales Coaching
    • Sales Manager Coaching
    • Business Coaching
    • Join a Sales Peer Group
    • Online Workshops
  • Train
    • Training Needs Analysis
    • Training Programmes
    • Sales Simulation Training
    • Management Development
    • Communication Skills Training
    • Training Return on Investment
    • Training Course Index
  • Free
    • Articles & Reports
    • Accelerate Learning
    • B2B Sales Course
    • Sales Success Formula
    • Sales Training Video Channel
    • Sales Help Posts on LinkedIn
    • Top Salespeople Interviewed
  • About SalesSense
    • How we Contribute
    • Co-Creation Training
    • Problems Fixed
    • Customer Commitments
    • Customers Include
    • Customer Feedback
    • SalesSense People
    • Performance Guarantee
  • Contact
  • 🛒

Selling in a Downturn

Diagram about trusted solutions to illustrate reasons for hiring SalesSense to deliver a sales training course on best sales methods.
LinkedInCustomersParticipant FeedbackGuaranteeFree Sales TrainingSales Success FormulaCo-Creation TrainingMethods

Adopt the best sales methods, sustain sales performance and renew motivation in a flat market, downturn, or recession.

Some sail through a downturn with hardly a dip. Survival may depend on using the best sales methods and carrying out familiar tasks better than ever.

What sets this sales training course apart from others?

  • Access to the content in advance. 
  • Content designed to promote commonly held best practices and skills.
  • Using training time for planning, practise, and constructing new habits.
  • Creating workplace actions that embed learning in participant routines and habits.
  • The opportunity for one-to-one learning.
  • Delivery by the course author.
  • Guaranteed results.

Can you find another consultative sales training course with all of these advantages? 

  • One-to-one delivery via 15 sessions: £1295
  • Per session one-to-one delivery: £150
  • Per session group delivery: £250
  • Training takes place in a virtual meeting.
  • Fees exclude applicable VAT 
  • Guaranteed results.

Hope for the best and preparing for the worst seems like good advice. Forethought, planning, and preparation will prove to be the elements of success.

Diagram of downturn recovery. Maintain or adopt best sales methods with this course.

Now is the time to revisit sales skills and habits to make sure everything that can be done to maintain or adopt the best sales methods, is being done. Renew and update your skills with this selling training course. Learn new methods, rediscover things that have fallen into disuse, and reinvigorate motivation.

Score yourself on the following questions to determine if this course will help.

Give yourself a 4 if you can already teach others how to do it. Score a 3 if you can think of some ways to achieve the outcome. Allocate 2 points if you are unsure. Give yourself a 1 for a guess.

  1. Use thoughts and thinking to affect sales results
  2. Increase access and influence in existing customers
  3. Find new customers less affected by the downturn
  4. Recognise likely prospects without having to call them
  5. Get through and get a hearing when they won’t take your call
  6. Get an introduction when you have no links
  7. Skip deals that won't happen, can’t be won, or won’t be worthwhile
  8. Have people tell you the things they would rather not
  9. Find out how much will be spent when people would rather not say
  10. Speak with all decision influencers even when you are blocked
  11. Have people develop their own irresistible value proposition
  12. Set up a sales process agreement that turns the sale into collaboration
  13. Set yourself apart through a proposal or presentation
  14. Have customers press themselves for a decision

If you score over 50, you should be on the speaker circuit.

Scoring 30 to 50 indicates that a refresher is worthwhile.

A score of less than 30 suggests that you have everything to gain and nothing to lose.

Take this sales training course to lift morale and motivation while equipping yourself or your team with the latest ideas, methods, and skills for meeting the challenges of our times.

Who should attend:

Those selling software, technology, or know-how based business solutions will get great value from attendance. Sales managers and directors will discover new ideas, tools and methods to sustain healthy performance through the downturn.

Additional Benefits:

  • Flexible multi-session 'learning by doing' structured training
  • Workplace assignments develop new habits and practices
  • Tools, templates, frameworks, and examples save time and aid learning
  • Common language improves communication and teamwork
  • Promotes adoption of best practice habits and methods
  • Increases sales productivity, consistency, and results
  • Improves job satisfaction and motivation
  • Reduces staff turnover

It is usually those who have used the good times to increase the adoption of the best sales methods and practices who deal with adversity well. Now is the time to adopt better methods, develop skills, and improve practices. Never assume it won't happen again. Instead, prepare for the next downturn.

Selling in a Downturn - Best Sales Methods Training Delivery Options

  • One to One via twelve 1 hr or six 2-hour virtual meetings.
    • £1295 - Learn more.
  • One to One on a per-session basis.
    • £150 - Learn more.
  • Online Group Training via twelve 1 hr or six 2-hour virtual classroom sessions.
    • £4795 for up to fifteen people.
  • Group Training on a per-session basis. 
    • £450 per session. Learn more.
  • Fees exclude applicable VAT.
  • Traditional Classroom - Delivery over one or more days at a conference venue or at the customer's offices. Contact us for fees.

Use this link for more information or to have us call you.

What should a B2B salesperson do when there is a downturn in business?

During a downturn in business, salespeople must adapt their strategies to remain effective and continue generating leads and sales. Here are some key actions they can take:

  1. Refine Value Proposition: Reassess the value proposition to ensure it aligns with the current challenges faced by businesses during the downturn. Demonstrating cost-effectiveness, efficiency, and helping businesses save money can resonate more during tough economic times.
  2. Offer Flexible Solutions: Adapt offerings to be more flexible, such as creating custom payment terms, bundling services at a discount, or providing shorter contracts. This makes your product or service more accessible to companies struggling with budgets.
  3. Adjust Sales Targets and Expectations: Collaborate with management to set realistic targets based on the current market conditions. Adjusting expectations and setting achievable goals can keep morale high during challenging times.
  4. Sharpen Skills: Use any slowdown in activity to refine sales skills or learn new ones, such as leveraging new sales tools or mastering virtual selling techniques, which may be increasingly necessary.
  5. Increase Customer Education: Use the downturn to position yourself as a thought leader by offering webinars, whitepapers, or insightful content. This can help build trust and ensure your brand stays top-of-mind.
  6. Explore New Markets: A downturn in certain industries may not affect all sectors equally. Look for industries that are more resilient or growing despite economic challenges and adjust your prospecting efforts accordingly.
  7. Sharpen Skills: Use any slowdown in activity to refine sales skills or learn new ones, such as leveraging new sales tools or mastering virtual selling techniques, which may be increasingly necessary.
  8. Enhance Communication and Empathy: Understand that clients may be facing difficulties, so approach them with empathy. Rather than a hard-sell approach, focus on solutions that address their immediate pain points.
  9. Monitor Competitors: Stay aware of how competitors are responding to the downturn. This can provide insights or opportunities to differentiate your approach or target customers that may be dissatisfied with competitors' responses.

By adopting these strategies, B2B salespeople can weather the downturn and position themselves to accelerate performance when conditions improve. For more help on what to do, the best sales methods for sailing in a downturn and how to use them, take this course.

Large Numbers

Licensing and train-the-trainer options enable self-delivery. To find out more, call or use the links below. Associate and Affiliate representation is welcomed. To promote or deliver this course, get in touch directly.

If you need to renew motivation or adopt the best sales methods to maintain sales in a difficult market or downturn, we can help. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs or discuss some options. Alternatively, email custserv@salessense.co.uk or use the contact form here.

Sales Team Motivation
Sales Methods
Sales Crisis
Business Sales Training
Selling in a Downturn

A panel promoting our Find a Business Expert digital marketing platform.

Picture of Clive Miller, SalesSense founder.

Are you a business expert in need of more customers?

Schedule a Zoom call with Clive Miller.

A rocky path image to illustrate the value of a career development consultation.

Sales Professionals Tool Kit Cover Picture

A panel promoting our co-creation method.

A panel promoting our sales management training.

An image promoting sales planning and the value of having a sales plan.

Coaching benefits diagram.

An image promoting our training ROI calculation page.

A panel promoting telesales training for SDRs and BDRs.

An image depicting a path to the top to support an article about using frameworks to help bridge the sales experience gap.

 Comprehensive professional sales career training for new and experienced salespeople.

An image of people working together to support a page listing our UK sales training programmes.

A panel promoting advanced sales skills and methods training.

An image of people learning to support a page listing our training, tuition, and coaching programmes.

Business development management training course.

An image of people networking and sharing referrals.

A panel promoting our course, Winning Complex Sales.

An image of a team working together on sales process improvement.

A panel promoting our large account management training course.

An image of someone leaping across the Tyfan pillars to support a panel about sales testing.

A panel promoting our sales negotiation skills training.

An image to support a panel about business assessment.

Money back performance guarantee.

Site Map    
Guarantee Pledge    
Privacy Policy    
Terms of Site Use    
Terms of Supply    
SalesSense    
Exeter Business Hub;
Queensgate House    
48 Queen Street    
Exeter, EX4 3SR, UK    
Tel: +44 (0)1392 851 500    
e-mail: info@salessense.co.uk
About SalesSense
SalesSense Blog
Clive Miller's Blog
SalesSense on LinkedIn
SalesSense on Facebook
Clive Miller on X (Twitter)

Copyright © 2025 SalesSense - All rights reserved