Account Management Skills Training

Strengthen relationships, keep customers, and increase sales with account management skills training.

Establish a process that upgrades supplier standing, earns loyalty, and creates high-level supplier/customer bonds with account management skills training.

What is the best account management skills training course?

Course content based on account management experience.
Delivery by the course author.
The co-creation of workplace actions for embedding learning in participant routines and habits.
The opportunity for one-to-one learning.

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Selling to existing customers is easier than winning new customers. invest in account management skills training to strengthen customer relationships and increase the flow of business. Take this course to renew sales momentum and business success in established accounts.

Position your organisation as a strategic partner and develop trusted advisor standing with customer executives. Use this sales account manager training to maximise customer benefit and sales revenue.

Key Takeaways

Deepen business understanding.
Increase perceived contribution.
Get more time with senior executives.
Establish status as a trusted advisor.
Increase perception of strategic value.
Create more effective account plans.

Course Content

Introduction: Goals, objectives, and learning management.
Vital Knowledge: Understanding the customer's business.
The CXO Perspective: What leaders and policymakers care about.
Relationships: How to assess relationship status and what to do about it.
Trusted Advisor: How to know if you are one and how to become one if you are not.
Strategic Partner Status: How to know if you have it and get it if you haven't.
Getting Introductions: Crossing departmental and functional boundaries.
Establishing Cadence Meetings: Operational reviews and strategic enquiries.
Buying Process: How to put yourself on the customer's buying team.
Review and Next Steps: How to transform learning into results

Acquire new account management skills, tools and methods. Learn how to assess customer potential, evaluate relationship status, and demonstrate value. Develop new skills for strengthening relationships, expanding presence, and increasing strategic significance.

Typical Participant Comments

Good combination of presentations and exercises helped to promote understanding and maintain focus. DCS

Excellent - totally needed. Exactly on the money! Data Capture Solutions

I found the workshops very good as they were very much related to our job and very practical. The course also gave us a lot of ideas on how to create our job as account managers. Handheld Products

Course includes:

Pre-course questionnaire.
Pre-work preparation guide.
Personalised workplace assignments.
In-course materials.
Online resources.
Career-long support.

Materials and resources:

Content exploration guide.
Self-study guide
Accelerated learning guide.
Course slide decks.
Personality style assessment.
Profit contribution calculator.
Account planning templates.
Account plan completion guide.
Sales professionals tool kit.

Account Management Skills Training Delivery Options

One to One

Take the course through ten 1-hour or five 2-hour one-to-one sessions with the course author.

£995 Learn more.

One to One on a per-session basis:

£150 Learn more.

Via Online Group Training - schedule ten 1-hour or five 2-hour sessions.

£2195 Learn more.

Group training on a per-session basis:

£250 per session. Learn more.

Fees exclude applicable VAT.

Traditional Classroom

The programme delivery takes place over one or more days at a conference venue or at the customer's offices. The full account management skills course takes two days. Contact us for fees.

Guarantee

We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that the application of the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.

Want Something Different? Please Ask:

If you need to strengthen customer relationships or increase business from established customers, this account management skills training course delivers. To learn more, telephone +44 (0)1392 851500, use the contact form here, or email custserv@salessense.co.uk.