Twelve Sales Stories to Change Thinking and Persuade
Short stories are an underused means of influencing people's thoughts and changing minds. In this article, learn about twelve types of sales stories to steer thinking and persuade.
Use of the term, sales story on this site.
A sales story can be very influential. Having a range of sales stories that apply to the typical situations that salespeople encounter, is a powerful persuasion toolkit. Stories that connect with listeners need to act, can change a person's mind. Salespeople who communicate through short stories can be extraordinarily persuasive. This term refers to the preparation and memorisation of an effective sales story for use in customer conversations.
The pages listed below offer more information on storytelling in sales and our related services.
If you need to develop storytelling skills as an individual, in a team or within an organisation, we can help. To learn more, telephone +44 (0)1392 851500. Alternatively, use the contact form here, or send an email to jimm@salessense.co.uk.
Sales Insights for Success
All knowledge is freely accessible if you can find it. All things can be learned through study and practice. Learn what you need when you need it. Search our sales insights via the links on this page. Teach yourself what you need to know or do. LinkedIn posts indexed here range across all aspects of B2B sales, from culture to storytelling.
Communication Skills Articles
Collected sales skills articles. How to develop and improve sales skills.
Develop Product Knowledge and Sales Expertise
On-the-job actions for developing product knowledge, sales knowledge, and expertise for increased credibility, better sales stories, and improved standing.
Selling the Wheel by Jeff Cox and Howard Stevens
Jeff Cox and Howard Stevens tell the story of Selling the Wheel and explain why aligning sales personality with the phase of a customer relationship and the maturity of the product, makes a difference. , Learn more in this book review by Clive Miller.
Powerful Unique Value in Stories that Sell
Increase attention, retention, and action with stories that sell. Learn about storytelling skills and how to develop them in this guest article by Robin Fielder.
Surprisingly Simple Way to Hit a Target
Marksmanship lessons for achieving a sales target, closing a sale, or accomplishing anything. Particularly useful for selling, sales target achievement and sales performance.
How to Improve Sales Through Storytelling
Developing storytelling skills for telling an effective sales story to achieve sales success. Learn more in this guest article from Craig Harrison.
Sales Crisis Management
Ideas for sales crisis management, maintaining sales in a recession, selling in a difficult market, increasing sales productivity, and business survival.
