Twelve Sales Stories to Change Thinking and Persuade
Short stories are an underused means of influencing people's thoughts and changing minds. In this article, learn about twelve types of sales stories to steer thinking and persuade.
Communication Skills Articles
Collected sales skills articles. How to develop and improve sales skills.
Develop Product Knowledge and Sales Expertise
On-the-job actions for developing product knowledge, sales knowledge, and expertise for increased credibility, better sales stories, and improved standing.
Selling the Wheel by Jeff Cox and Howard Stevens
Jeff Cox and Howard Stevens tell the story of Selling the Wheel and explain why aligning sales personality with the phase of a customer relationship and the maturity of the product, makes a difference. , Learn more in this book review by Clive Miller.
Powerful Unique Value in Stories that Sell
Increase attention, retention, and action with stories that sell. Learn about storytelling skills and how to develop them in this guest article by Robin Fielder.
Surprisingly Simple Way to Hit a Target
Marksmanship lessons for achieving a sales target, closing a sale, or accomplishing anything. Particularly useful for selling, sales target achievement and sales performance.
How to Improve Sales Through Storytelling
Developing storytelling skills for telling an effective sales story to achieve sales success. Learn more in this guest article from Craig Harrison.
Sales Crisis Management
Ideas for sales crisis management, maintaining sales in a recession, selling in a difficult market, increasing sales productivity, and business survival.
