Have you ever made content referrals?
What are content referrals? When you pass on some data, an infographic, a slide deck, a whitepaper, or a report that you think will be particularly interesting to someone?
Do you have content that is relevant and interesting to those who need what you sell?
Our Sales Professionals Toolkit is an example.
If you haven't, could you create some or get permission to share the content of experts in your field?
LinkedIn provides a convenient way to offer re-shareable content.
Attach a valuable document to a post that refers to the information in the document.
Currently, you can upload Word, PowerPoint, and PDF documents to be displayed with a LinkedIn post.
You have probably seen post documents where the pages slide left or right.
Post documents can be downloaded as a PDF.
If your shared content includes contact details and offers of further help, those who share your document will be making a soft referral.
It is all down to the value of the content to your potential customers.
The picture above shows our Sales Professionals Toolkit. It's a fifty-nine-page guide for increasing sales performance.
I'll send a free copy to anyone who needs it.
Schedule an informal conversation with Clive Miller or call +44 1392 851500.
Here is a detailed guide for content referrals:
Content referrals are instances where traffic to a website or a specific piece of content is generated from another source, often through links, recommendations, or shares. They are essential in digital marketing and SEO (Search Engine Optimization) strategies because they can significantly impact a site's visibility, authority, and traffic. Here's a breakdown of how content referrals work and why they are important:
How Content Referrals Work
Inbound Links: These are links from external websites that point to your content. For example, if a popular blog links to one of your articles, visitors from that blog may click on the link and visit your site.
Social Media Shares: When users share your content on social media platforms, it can drive traffic back to your site. Each share acts as a referral.
Email Campaigns: Links to your content included in newsletters or email campaigns can lead to traffic from email recipients.
Referral Traffic from Other Sites: This includes traffic that comes from sources like forums, Q&A sites (like Quora), and other online communities where your content is discussed and linked.
Importance of Content Referrals
Increased Traffic: Referrals can bring significant traffic to your site from various sources, often resulting in higher overall visitor numbers.
Improved SEO: High-quality inbound links from reputable sites can improve your search engine rankings. Search engines view these links as endorsements of your content's quality and relevance.
Audience Growth: Referrals can expose your content to new audiences who might not have found it otherwise. This can lead to an increase in regular visitors and subscribers.
Enhanced Credibility and Authority: Being linked or recommended by reputable sites or influencers can boost your credibility and perceived authority in your niche or industry.
Engagement and Conversion Opportunities: Referral traffic often includes users who are already interested in your content's topic, leading to higher engagement rates and better conversion opportunities (e.g., signing up for a newsletter or making a purchase).
Measuring Content Referrals
You can use tools like Google Analytics to track and measure content referrals. These tools allow you to see:
Source/Medium Reports: Identifying which websites, social media platforms, or email campaigns are sending traffic to your site.
Referral Path: Understanding the specific pages or content pieces that are driving referrals.
User Behavior: Analyzing how referral traffic behaves on your site, including bounce rates, time on site, and conversion rates.
In summary, content referrals are a vital aspect of online visibility and growth, leveraging external sources to drive traffic and build authority for your content.
This is the first of 17 referral prospecting methods shared on this site. See the others here.
If you want to use content referrals to win more new customers or request a free copy of the Sales Professionals Toolkit, get in touch. Call +44 (0)1392 851500. Alternatively, use the contact form here or send an email to jimm@salessense.co.uk.
