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Account Management - Free Sales Training Part 15

Teach yourself about account management.

A diagram illustrating the importance of account management and managing customer relationships.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page. This page presents the posts in part fourteen - customer account management.

Follow the links below to study the course. 

Return to the course contents page.

 

In Person Couse Delivery

Have the course content delivered in part or in full, for individuals or groups in sessions led by the course author.

Online Group Training Session - £250 plus VAT. Learn more.

One-to-One Coaching Session - £150 plus VAT. Learn more.

 

Part Fifteen - Customer Account Management

Managing the customer relationship. 15.0

Connect with the customer's vision and mission. 15.1

Connect with the customer's vision and mission - examples. 15.11

Connect with the customer's vision and mission - how to know it. 15.12

Maintaining and improving operational relationships. 15.2

Becoming a trusted advisor - definition. 15.3

Becoming a trusted advisor - personality differences. 15.31

Becoming a trusted advisor - personality characteristics assessment. 15.32

Becoming a trusted advisor - how to recognise personality differences. 15.33

Becoming a trusted advisor - how to adapt for personality differences. 15.34

How to climb the trust hill faster. 15.35

Becoming a trusted advisor - summary. 15.36

Strategic supplier status assessment. 15.4 

Progressing towards strategic supplier status. 15.41

Developing the business impact of what you sell. 15.42

Increasing customer executive support for what you sell. 15.43

Expanding customer use of what you sell. 15.44

Recruiting customer champions for what you sell. 15.45

Prepare and maintain a customer account plan. 15.5

Use a customer account plan template. 15.51

 

Self Education Guide

Set Precise Objectives: Begin by outlining clear, achievable objectives for your self-education journey. Define what you wish to learn or achieve, providing a clear direction and motivation as you progress.

Craft a Structured Learning Strategy: Develop a detailed plan that schedules the topics or skills you aim to master, including a timeline for each segment. Break the content into digestible portions and establish milestones to monitor your advancement.

Collect Quality Resources: Search for and assemble top-notch educational materials that match your objectives. These might include books, online courses, tutorials, videos, podcasts, and trusted websites. Use a variety of sources to gain multiple viewpoints and techniques on the subject.

Develop a Consistent Learning Habit: Consistency is crucial in self-education. Dedicate regular time slots in your daily schedule for studying and adhere to them. Whether it's brief daily periods or longer sessions several times a week, find a rhythm that suits you.

Employ Active Learning Techniques: Boost understanding and memory retention by utilising active learning strategies. Take detailed notes, paraphrase important ideas, and use tools like flashcards or mind maps. Apply your knowledge through practical tasks, projects, or real-world applications.

Seek Feedback: Actively seek feedback on your progress from peers, mentors, or online communities engaged in similar subjects. Feedback is essential for recognizing improvement areas and enhancing your learning.

Maintain Motivation and Discipline: Self-education demands discipline and motivation. Keep yourself inspired by engaging with like-minded individuals, participating in forums or study groups, and visually tracking your progress. Celebrate your successes to maintain enthusiasm.

Adopt a Growth Mindset: Embrace a mindset that views challenges, setbacks, and errors as learning opportunities. Consider self-education a path of continual enhancement, and be patient with the learning curve.

Reflect and Adapt: Regularly evaluate your learning approach and the effectiveness of your methods and resources. Adjust your strategies as necessary and remain open to new methods or resources to overcome challenges.

Stay Curious and Keep Learning: Nurture a lifelong passion for learning. Remain curious and continue to explore new subjects and skills. Let self-education evolve into an ongoing quest for personal and professional growth.

 

Have this B2B sales training course or any element delivered for groups or individuals through virtual classroom sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email jimm@salessense.co.uk for details. 

Account Management
Account Plan
Account Management Skills
Account Management Training
Free Sales Training

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