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Increase Sales Effectiveness

Increase sales effectiveness with our services - the benefits.

A diagram to illustrating perspectives that increase sales effectiveness.

Optimising sales effectiveness requires continuous attention. Without dedicated staff, the task of increasing or maintaining sales effectiveness falls to sales leaders. The urgency of immediate business opportunities squeezes the time available for longer-term projects.

Outside services that are factored into the cost of sale generate high levels of return.

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SalesSense results are guaranteed:

  1. If the required work isn't completed to your satisfaction, you will be entitled to a repeat engagement at no charge or a refund. We guarantee the quality of the work we undertake.
  2. Our success depends on continually delivering a high standard of work. Reputation is largely responsible for repeat assignments and new business, so we are highly motivated to deliver results.
  3. We leverage the full range of our tools and materials. We have developed and tested these resources over decades, so you can be sure of accurate analysis, effective interventions, and satisfactory results.
  4. There is no need to make a full-time commitment. We can be assigned specific tasks, directed to complete projects, manage programmes, or provide a part-time function on an ongoing basis.
  5. There are no employment overheads. No employee administration, no insurance or tax issues to manage, and no personal equipment such as a laptop or telephone to provide. The only additional costs are any agreed-upon out-of-pocket expenses.
  6. Online learning functionality can be provided via our virtual learning environment, providing a user-friendly learning interface, progress monitoring, progress assessment, and comprehensive reporting. Alternatively, our consultants can build online programmes in your Learning Management System.

The size of the opportunity to increase sales effectiveness is revealed through competitor benchmarks. Average revenue/profit per salesperson, sales value per employee, or the expenses to revenue ratio can be derived from public information.

To establish comparisons, select one or two comparable top performers. The larger the organisation, the easier it is to find representative data. Point data may be enough to get started. In the long run, it might be important to monitor trends. If your sales performance compares unfavourably with top competitors, there is an opportunity to increase sales effectiveness, gain market share, and improve sales performance.

How SalesSense consultants increase sales effectiveness:

Defining or improving the sales process to closely align with commonly held best practices -

  • Improves business predictability, increases participation in the customer's buying process, and shortens sales cycles

Defining or improving pipeline management and forecasting frameworks -

  • Increases forecast accuracy, improves management control and reduces errors

Developing a pre-qualification criteria -

  • Raises productivity, increases conversion rates, and reduces wasted time.

Designing a quantified qualification scoring system -

  • Raises productivity, increases conversion rates, and reduces wasted time.

Conducting sales opportunity reviews (deal clinics) -

  • Improves conversion rates, provides on-the-job learning, and increases sales.

Knowledge transfer -

  • Improves morale, reduces staff churn, and increases loyalty.

Cost justification is easy if maintaining or increasing sales effectiveness is recognised as a cost of sale. The profit from a two or three percent improvement in sales revenue is many times greater than the cost of the necessary outside support.

If you need short-term resources to increase sales effectiveness, we can help. Telephone +44 (0)1392 851500. We will be pleased to discuss your needs, talk through some options, or arrange a free consultation. Alternatively, send an email to custserv@salessense.co.uk or use the contact form here.

Sales Effectiveness Review
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Key Performance Indicators
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Increase Sales
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📞 Call Now 01392 851500

Ask me anything. I'll share what I know.

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