Increase Sales Effectiveness

The benefits of using SalesSense services to increase sales effectiveness.

Increase Sales Effectiveness

Optimising sales effectiveness requires continuous attention. Without dedicated staff, the task increasing or maintaining sales effectiveness falls to sales leaders. The urgency of immediate business opportunities squeezes the time that can be dedicated to increase sales effectiveness. Outside services that are factored into the cost of sale, generate high levels of return. SalesSense results are guaranteed: 

  1. All engagements are backed by our satisfaction guarantee. If the required work isn't completed to your satisfaction, you will be entitled to a repeat engagement at no charge or a refund. We guarantee the quality of the work we undertake.
  2. Independent specialists depend on their ability to continually deliver a high standard of work. Reputation is largely responsible for repeat assignments and new business so we are highly motivated to deliver results.
  3. Consultants provided by SalesSense leverage the full range of our tools and materials. We have developed and tested these resources over a period of decades so you can be sure of accurate analysis, effective interventions, and satisfactory results.
  4. There is no need to make a full time commitment. SalesSense consultants can be booked for specific tasks, to complete projects, manage programmes, or to provide a part time function on an ongoing basis.
  5. There are no employment overheads. No employee administration, no insurance or tax issues to manage, and no personal equipment such as a laptop or telephone to provide. The only additional costs are agreed out of pocket expenses.
  6. Online learning functionality can be provided via our virtual learning environment, providing a user friendly learning interface, progress monitoring, progress assessment, and comprehensive reporting. Alternatively, our consultants can build online programmes in your Learning Management System.

The size of the opportunity to increase sales effectiveness is revealed through competitor benchmarks. Average revenue/profit per salesperson or sales value per employee or the expenses to revenue ratio can be derived from public information.

To establish comparisons, select one or two comparable top performers. The larger the organisation the easier it is to find representative data. Point data may be enough to get started. In the longer run it might be important to monitor trends. If your sales performance compares unfavourably with top competitors, there is an opportunity to close the increase sales effectiveness, gaining market share, and improve sales performance.

How SalesSense consultant's increase sales effectiveness:

  • Review and align customer buying stages and in-stage sales actions with the sales process to improve predictability, increase control of the buying process, and close more business.

    • Identify key performance indicators for each stage.

    • Gather historical pipeline data and establish a method for ongoing presentation and maintenance.

    • Facilitate or project manage CRM integration.

  • Review pipeline management and forecasting methods and propose improvements to increase transparency, improve management control, and achieve resource management efficiencies.

    • Develop a pre-qualification criteria assessment

    • Design a quantified qualification scoring system.

    • Conduct or facilitate sales opportunity reviews

  • Transfer of learning and capability through materials, tools, training, and coaching.

    • Online access anytime training in your learning management system or ours

    • Assessment ready competence models

    • Classroom workshops and one-to-one coaching

Justifying the cost becomes much easier if optimising or increasing sales effectiveness is recognised as a cost of sale. In most organisations, the profit from a two or three percent improvement in sales revenue, is many times greater than the cost of the necessary outside support.

If you need short term resources to increase sales effectiveness, we can help. Telephone +44 (0)1392 851500. We will be pleased to discuss your needs, talk through some options, or arrange a free consultation. Alternatively Send an email to for a prompt reply or use the contact form here.