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A sales technique comprises an action or series of actions that are repeatable and used to cause a particular affect, prompt an action, or achieve a result. Sales technique improvement necessitates measurement and feedback.
A technique is different from a skill because skills are dependent on how well a person is able to do something.
People can be skilled at using a particular selling technique, usually because they have used the technique many times and have developed the skill of using the technique, well.
A sales technique can be used by anyone, however, techniques can be used more or less skilfully. The skilful use of a selling technique will be successful more often than the same sales technique used by someone less skilful.
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