This term refers to ways that sales training can be justified in terms of incremental revenue, profit, and bottom-line contribution that can be achieved. Sales training justification also encompasses indirect benefits such as reducing sales staff churn, increasing morale, and improving mental health.
While it is easy to assume that sales training is an essential aspect of business performance, the degree of diligence and investment depends on the weight of the business case.
The pages listed below offer more information on sales training justification and our related services.
If you need to develop a business case for sales training justification, we can help. To learn more, telephone +44 (0)1392 851500. Alternatively, use the contact form here, or send an email to jimm@salessense.co.uk.
How to select the right sales course for business to business selling roles. Sales courses for B2B salespeople account for the complexity of selling to organisations. The best B2B sales courses are designed through consultation with the participants. The best sales trainers for B2B courses have extensive personal experience in selling in a business to business environment together with learning from hundreds of training engagements.
The differences between sales training and coaching for performance have blurred. Training illuminates the way. Sales coaching makes you do it. Coaching through training and training through coaching are both effective. Get better faster with the right sales coach trainer or sales trainer coach.
Sources for my research into the effectiveness of sales coaching and training and its impact on sales behaviour and performance.
Sources for my 2003 sales training and coaching research meta-study into the effectiveness of sales training and sales coaching and its impact on sales performance.
Assessment questions that are suitable for training needs assessment, recruitment selection, and sales coaching.
SalesSense case studies and customer feedback from programme participants, customers and clients.
How to prove that sales training or sales coaching is worth the money through measurement and quantification of return on investment. Use our step-by-step guide to support the business case for investment in learning and development.
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