Free B2B Sales Training Part Fourteen - Closing the Sale

Diagram illustrating decision stress associated with closing.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page. This page presents links to the posts in part fourteen - closing the sale.

Free B2B Sales Training Content

The complete course will address all the following B2B sales topics:

  1. Map a typical customer buying process.
  2. Define customer problems or situations that you fix or address.
  3. Find sales prospects who need what you sell, right now.
  4. Identify the right people in suspect organisations.
  5. Start a conversation through cold outreach.
  6. What to do if suspects don’t engage.
  7. Planning a discovery call or meeting.
  8. Persuasive communication.
  9. Negotiating access to those who can say yes.
  10. Prompting a customer buying process.
  11. Participating in a customer buying process.
  12. Preparing a winning sales proposal.
  13. Conducting buying negotiations.
  14. Closing the sale.
  15. Managing the customer relationship.

Have the course content delivered in part or in full, for individuals or for groups in sessions led by Clive Miller, the course author.

Online Group Training Session - £180 plus VAT. Add to Cart or book this training.

One-to-One Coaching Session - £95 plus VAT. Add to Cart or book one-to-one coaching.

Follow the course by following our LinkedIn company page or by emailing

Part Fourteen - Closing the Sale

Closing the sale - overview. 14.0

Setting up the close at the beginning of a sale. 14.1

Setting up the close at the beginning of a sales. 14.2

How closing objections are different from opening objections. 14.3

What are the worst possible closing objections? 14.31

How to turn around any closing objection. 14.32

Closing objection turnaround examples - money issues. 14.321

Closing objection turnaround examples - deferral issues. 14.322

Closing objection turnaround examples - business case issues. 14.323

Closing objection turnaround examples - technical concerns. 14.324

Closing objection turnaround examples - support concerns. 14.325

Closing objection turnaround examples - prefers a competitor. 14.326

Closing objection turnaround examples - people concerns. 14.327

Closing objection turnaround examples - can manage without it. 14.328

Why closing questions can be stressful for both buyer and seller. 14.4

How to close with resolution and certainty. 14.5

How to exude certainty when asking for an order. 14.51

What to say when you ask for the order. 14.6

Decision support techniques. 14.61

Closing the sale section summary. 14.7

Have all of this B2B sales training course or any element of it delivered for groups or individuals through online sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email for details.