Free B2B Sales Training Part Five (b) - Cold Outreach

Diagram illustrating the direct, indirect, and combined cold outreach approaches.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page. This page presents links to the posts in part five (b) - Start a Conversation Through Cold Outreach.

Free B2B Sales Training Content

The complete course will address all the following B2B sales topics:

  1. Map a typical customer buying process.
  2. Define customer problems or situations that you fix or address.
  3. Find sales prospects who need what you sell, right now.
  4. Identify the right people in suspect organisations.
  5. Start a conversation through cold outreach.
  6. What to do if suspects don’t engage.
  7. Planning a discovery call or meeting.
  8. Persuasive communication.
  9. Negotiating access to those who can say yes.
  10. Prompting a customer buying process.
  11. Participating in a customer buying process.
  12. Preparing an effective proposal.
  13. Conducting buying negotiations.
  14. Closing the sale.
  15. Managing the customer relationship.

Have the course content delivered in part or in full, for individuals or for groups in sessions led by Clive Miller, the course author.

Online Group Training Session - £180 plus VAT. Add to Cart or book this training.

One-to-One Coaching Session - £95 plus VAT. Add to Cart or book one-to-onecoaching.

Follow the course by following our LinkedIn company page or by emailing

Part Five (b) - Starting a Conversation Through Cold Outreach

Via a suspect's webinars. 5.6

Via your webinars. 5.61

At an off-site event. 5.62

At an exhibition. 5.63

At social events. 5.64

At trade events. 5.65

Via LinkedIn. 5.7

Via LinkedIn - your profile. 5.71

Via LinkedIn - your network. 5.72

Via LinkedIn - subscription. 5.73

Via LinkedIn - how to engage. 5.74

Via LinkedIn - connection acceptance. 5.75

Via LinkedIn - connection acknowledgement. 5.76

Via LinkedIn - build a relationship. 5.77

Via LinkedIn - first call. 5.78

The campaign outreach approach - the principle. 5.8

The campaign outreach approach - persistence. 5.81

The campaign outreach approach - the plan. 5.82

Summary. 5.9

Have all of this B2B sales training course or any element of it delivered for groups or individuals through online sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email for details.