Cold Outreach - Free Sales training Part 5a

Teach yourself about sales prospecting through cold outreach.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page. This page presents the posts in part five (a) - Start a Conversation Through Cold Outreach.

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Part Five (a) - Start a Conversation via Cold Outreach

Introduction - 5.1

Cold Calling. 5.2

Cold call Preparation. 5.21

The receptionist. 5.22

Voicemail. 5.23

Via a colleague. 5.24

Via an executive assistant. 525

The decision maker. 5.26

A decision-maker example. 5.261

Fob off objections. 5.262

Fob off objection examples. 5.263

Bad timing. 5.264

Measurement. 5.265

Motivation. 5.266

Cold email plus call. 5.3

The subject line. 5.31

Cold email and call - an example. 5.32

A sales letter example. 5.33

A sales letter with a gimmick. 5.34

A sales letter with a gimmick - example. 5.35

Test, test, test. 5.36

The parallel approach. 5.4

The parallel approach - dependencies. 5.41

The rifle shot letter headline. 5.5

The rifle shot letter PS. 5.51

The rifle shot letter PS explanation. 5.52

What to write. 5.53

The envelope. 5.54

The time to call. 5.55

The follow-up. 5.56

Follow-up example. 5.561

The closing question. 5.562

Qualification questions. 5.563

The personal assistant or secretary. 5.564

Outreach part (a) summary. 5.57

Have just the cold outreach element of this course or any combination of the modules, delivered for groups or individuals through virtual classroom sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email jimm@salessense.co.uk for details.