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Persuasive Communication - Free Training Part 8a

Teach yourself about persuasive communication.

A diagram illustrating aspects of persuasive communication.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page. This page presents the posts in part eight (a) - persuasive communication.

Follow the links below to study the course. 

Return to the course contents page.

 

In Person Couse Delivery

Have the course content delivered in part or in full, for individuals or groups in sessions led by the course author.

Online Group Training Session - £250 plus VAT. Learn more.

One-to-One Coaching Session - £150 plus VAT. Learn more.

 

Part Eight (a) - Persuasive Communication

Persuasion - an overview. 8.1

Things that influence individual choice. 8.2

Reciprocation and how it affects our decisions and choices. 8.21

The consistency compulsion. 8.22

The conformance compulsion. 8.23

Liking the messenger. 8.24

The power of authority. 8.25

Leveraging scarcity. 8.26

How to use repetition. 8.27

The reasons people do things for others. 8.28

Aristotle on persuasion - Pathos - Ethos - Logos. 8.29

Persuasive questioning. 8.3

Open or closed questions depend on trust. 8.31

How to develop trust, fast. 8.311

Have people think particular thoughts. 8.312

How to use open questions. 8.313

Using overt and covert questions. 8.314

Styles and types of questions. 8.32

Preparing initiating questions. 8.321

Preparing steering questions. 8.322

Using exploring (Domino) questions. 8.323

How to plant ideas with questions. 8.324

How to plant ideas with rhetorical questions. 8.325

The 'Summarise' form of 'Testing' questions. 8.326

The hypothetical form of testing questions. 8.327

The relationship form of testing questions. 8.328

The 'trial close' form of testing questions. 8.329

 

Teach Yourself

To embark on a successful self-led learning journey, start by clearly defining your learning objectives. Identify exactly what you want to achieve, whether it's mastering a new skill, acquiring knowledge in a specific field, or preparing for a professional certification.

Create a structured learning plan by listing the topics or skills you need to cover. Organize these into a logical sequence and set a realistic timeline for achieving each milestone. Break complex topics into manageable sections to prevent feeling overwhelmed.

Select high-quality educational resources that match your goals. These can range from online courses and tutorials to books and scholarly articles. Diversify your sources to expose yourself to different teaching styles and perspectives.

Establish a consistent study schedule that fits into your daily routine. Dedicate specific times for studying, and adhere to this schedule as closely as possible to build a habit.

Implement active learning techniques such as summarizing information in your own words, creating mind maps, and applying knowledge through practical projects or simulations.

Seek feedback regularly, either from peers, online forums, or professionals, to assess your understanding and progress. Adjust your learning plan based on this feedback.

Stay motivated by setting small, achievable goals and rewarding yourself upon completing them. Embrace challenges as learning opportunities and continuously reflect on your learning process to improve it. Lastly, keep your curiosity alive by constantly seeking new knowledge and challenges.

 

Have all of this B2B sales training course or any element of it delivered for groups or individuals through virtual classroom sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email jimm@salessense.co.uk for details. 

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