Set marketing strategy and adjust the marketing plan to drive the business development plan at any phase of the business cycle.
Tipping Point - spontaneous popularity examined by Malcolm Gladwell, review and sales impact interpretation by Clive Miller.
Comprehensive sales and marketing, sales strategy, sales enablement, and business development plan assessment. Includes a review of sales operations planning, sales process, sales plan, marketing plan, and alignment.
Business assessment tools for sales and marketing, business plan assessment, and business review.