Collected sales copywriting articles. How to develop and improve writing skills for sales letters, emails, and proposals.
Set marketing strategy and adjust the marketing plan to drive the business development plan at any phase of the business cycle.
Tipping Point - spontaneous popularity examined by Malcolm Gladwell, review and sales impact interpretation by Clive Miller.
Comprehensive sales and marketing, sales strategy, sales enablement, and business development plan assessment. Includes a review of sales operations planning, sales process, sales plan, marketing plan, and alignment.
Business assessment tools for sales and marketing, business plan assessment, and business review.