Should your sales and marketing operations be generating more business?
Get definitive answers from a structured sales and marketing effectiveness review.
Have you heard the Acres of Diamonds story? In short, it is about a farmer who sells his land to go diamond prospecting. Then the new owner discovered that the land was littered with diamonds.
Are you missing your acres of diamonds?
S sales and marketing effectiveness review can quickly identify easy-to-implement, low cost or no-cost ways to increase performance.
If the resources can't be spared, use temporary services to initiate and manage the change process.
Sales and Marketing Effectiveness Review - Initial Discussion
The whole review takes approximately three days. The process can be spread over a few weeks or completed over consecutive days, depending on the availability of client staff.
These are the steps in our process:
We seek to understand the plan, documented or held in mind. This involves interviewing key leaders and staff. As part of the interviews, we explore any gaps between intentions and current implementation.
Comparing the business plan or intentions with implementation, from marketing and lead generation through sales, order processing, and fulfilment reveals divergence.
Depending on the assignment, we may ask key people to complete an assessment that we use for facilitated enquiries. This is a structured method for evaluating organisational effectiveness against established best practices, from a set of functional perspectives. The assessment identifies actual practices compared with commonly held best practices. The process reveals the improvement opportunities that will have the most significant impact on results.
In this phase, we share conclusions informally and discuss potential solutions and adjustments. Together we formulate some objectives. Then participants are invited to share their ideas and proposals for achieving the desired improvements.
Once we are satisfied with the conclusions we prepare a presentation to present findings and recommendations and arrange to present it to client executives.
Depending on the nature of the accepted recommendations and executive intentions, we may offer support for implementation.
This can take the form of project management. Where change involves sales enablement initiatives, it can also include content creation, training, and coaching.
Fivefold Return on the Investment
It is a human trait to justify what we believe to be right. Regular reviews that start with a blank sheet almost always reveal overlooked opportunities to improve. Having an outsider conduct the review, bypasses people's natural confirmation bias and opens the door to low-cost and often, no-cost adjustments that quickly impact results.
We guarantee results. Implementation of recommendations generated by a sales and marketing effectiveness review will increase profits by at least five times the cost of our service. See our guarantee here.
If you need to increase sales performance or improve sales and marketing effectiveness we can help. Telephone +44 (0)1392 851500. Alternatively, use the contact form here or send an email to firstname.lastname@example.org.