Main navigation

  • Home
  • Get Help
  • Assess
    • Sales Assessments
    • Sales Competence Model
    • Take the Sales Exam
    • Sales Management Competencies
    • Business Assessment Tools
    • Sales and Marketing Effectiveness Review
    • Bespoke Assessments
    • Should You Hire a Professional?
  • Enable
    • Assess Your Enablement Upside
    • Sales Enablement Services
    • Sales Effectiveness Services
    • Sales Process Facilitated Enquiry
  • Coach
    • Sales Coaching
    • Sales Manager Coaching
    • Business Coaching
    • Join a Sales Peer Group
    • Online Workshops
  • Train
    • Training Needs Analysis
    • Training Programmes
    • Sales Simulation Training
    • Management Development
    • Communication Skills Training
    • Training Return on Investment
    • Training Course Index
  • Free
    • Articles & Reports
    • Accelerate Learning
    • B2B Sales Course
    • Sales Success Formula
    • Sales Training Video Channel
    • Sales Help Posts on LinkedIn
    • Top Salespeople Interviewed
  • About SalesSense
    • How we Contribute
    • Co-Creation Training
    • Problems Fixed
    • Customer Commitments
    • Customers Include
    • Customer Feedback
    • SalesSense People
    • Performance Guarantee
  • Contact
  • 🛒

Effective Sales Training Techniques and Methods

The best sales training techniques and methods have a major impact on results.

A diagram illustrating the effectiveness of sales training techniques and methods.

There are many different sales training techniques and methods that can be effective, depending on the company, the sales team, and the industry. The most effective are those that involve a repeated focus on the co-creation of learning based on objectives that are valued by both the company and the learners.

Basic Sales Training Techniques and Methods:

  1. On-the-job training: On-the-job training is when new salespeople learn by shadowing experienced salespeople as they make calls and close deals. This can be an effective way to quickly get new reps up to speed and give them hands-on experience.
  2. One-to-one coaching: Managers are expected to coach team members to increase their sales fluency although obstacles often get in the way and dilute the effectiveness of this responsibility. Coaching and mentoring can sometimes be established through other specialists both inside and outside the company.
  3. Role-playing: While not the most popular, role-playing exercises can be a very effective way to give salespeople the opportunity to practice their skills in a safe and controlled environment. This can include mock sales calls, objections handling and negotiation exercises.
  4. Gamification: The use of game-design elements in non-game contexts can raise engagement and leverage the competitive nature of salespeople. Success tends to reflect the degree of forethought, planning, and preparation invested in the design of game elements.
  5. Classroom training: Classroom training can be a good way to provide a structured learning environment and give salespeople the opportunity to learn from experienced trainers and instructors. This can include workshops, seminars, and lectures.
  6. E-learning: Online E-learning can be a flexible and cost-effective way to provide sales training, as it allows participants to learn at their own pace and on their own schedule. This can include online courses, webinars, and video tutorials. The effectiveness of an E-learning approach is heavily dependent on the incentives for completing such programmes.

It's important to note that a combination of these techniques and methods is often the most effective way to provide sales training because it allows salespeople to learn in multiple ways and apply their new skills in different situations. In addition, it's vital to regularly test learning. Testing is an essential part of the learning process. A secondary purpose of testing is to evaluate the effectiveness of the sales training techniques and methods so that they can be adjusted to maintain optimum effectiveness.

Article by Clive Miller

If you are looking for ways to establish the best sales training techniques and methods, we can help. Telephone +44 (0)1392 851500. We will be pleased to discuss your needs and talk through some options. Alternatively, send an email to custserv@salessense.co.uk for a prompt reply or use the contact form here.

Sales Coach
Sales Readiness
Return on Investment
Sales Training Advice
TNA
Training Needs Analysis
Training Needs Discovery
Sales Articles
Sales Effectiveness
Sales Development Services
Sales Trainers
Sales Training

A panel promoting our Find a Business Expert digital marketing platform.

Picture of Clive Miller, SalesSense founder.

Are you a business expert in need of more customers?

Schedule a Zoom call with Clive Miller.

A rocky path image to illustrate the value of a career development consultation.

Sales Professionals Tool Kit Cover Picture

A panel promoting our sales management training.

Coaching benefits diagram.

A panel promoting telesales training for SDRs and BDRs.

 Comprehensive professional sales career training for new and experienced salespeople.

A panel promoting advanced sales skills and methods training.

Business development management training course.

A panel promoting our course, Winning Complex Sales.

A panel promoting our large account management training course.

A panel promoting our sales negotiation skills training.

Money back performance guarantee.

Site Map    
Guarantee Pledge    
Privacy Policy    
Terms of Site Use    
Terms of Supply    
SalesSense    
Exeter Business Hub;
Queensgate House    
48 Queen Street    
Exeter, EX4 3SR, UK    
Tel: +44 (0)1392 851 500    
e-mail: info@salessense.co.uk
About SalesSense
SalesSense Blog
Clive Miller's Blog
SalesSense on LinkedIn
SalesSense on Facebook
Clive Miller on X (Twitter)

Copyright © 2025 SalesSense - All rights reserved