New Ideas to Make Public Sector Contracts More Effective

How selling to government can be transformed by the commissioning process.

Selling to Government and the Commissioning Process

In this case study, Andy Haigh explains how Kent CC have found a way to get more value from their supplier contracts. Those selling to government take note:

The world is changing. Ever increasing public expectations, coupled with pressure on budgets, staff reductions and increasing workloads mean that we cannot continue working in the same old ways. Innovation appears to be the only alternative and this was the approach that Kent County Council’s Highways and Transportation department took when considering the renewal of its contracts.

John Burr, Kent's Director of Highways & Transport, realised that to continue the journey of improvement which the highways service had been on over the past two years, the new Technical and Environmental Services Contract also needed to have a much more collaborative style of working to allow KCC to meet its strategic objectives.

He realised that a culture change was required on both sides of the contract and that a contract, which encouraged the right behaviours from both H&T and supplier staff, was needed. Step one was to get a contract in place, based upon this new approach.

It was a refreshing surprise that one of the competitors really seemed to “get it” and it was the promise of collaborative working which was a major element in Amey securing the contract.

Step two was more difficult. John was faced with changing the operating processes and the thinking around commissioning work, which had become ingrained within his entire H&T operation and had survived many changes of strategy, management, direction, contract and relationships over many years.

How could you get this “titanic” operation to change direction? How could he stop the less than optimum practices being perpetuated into the new contractual environment and introduce innovation as a constant to be considered in all aspects of the work?

This is where Andy Haigh's company Sixfold, a Kent based specialist consultant and training organisation, became involved. It proposed a two-day training activity through which H&T staff would be put in a number of situations mimicking circumstances which could arise in the new environment. It wanted to shake the “status quo” of thinking about how H&T services were engaged, managed, monitored and assessed.

Sixfold planned to give the H&T teams both the specific knowledge they would need to operate the contract, at the same time as challenging their responses and reactions to the types of issues which could emerge.

It was critically important to do this before the contract was started, so that the chance of carrying over the working practices that had not given the best results in the past was avoided.

The danger was old habits would be perpetuated because “that is the way it always has been done!”

John gave his go-ahead and Sixfold worked with a range of H&T staff, Amey’s management team and KCC L&D experts to create a new type of skills training.

The result was a culture change programme rolled out across the entire Directorate to include all services that would be using the new contract. It provided the foundation of knowledge about the contract together with the new processes everyone needed to be able to operate to get quality commissions under way. It let each individual practice how to deal with the political element of their tasks. It showed them how to create and sustain the right types of relationships with Amey staff to get the contract to fly. It let them see the numbing effects of some of the old ways of working and what could be unleashed instead, to ramp up the levels of contract success for the future. Most importantly, it allowed them to make mistakes in a benign training environment rather than with real commissions, and to learn from these mistakes. 

While the Amey contract had only just begun at the time of writing, initial results are already underlining the benefits which the new ways of working are expected to be realised in the future. The training has been universally well received with the delegates indicating, without exception, that the training would make a real difference to the way they approached their commissions and how they worked with their opposite numbers within Amey.

Typical Participant Comments

  • For someone who has very limited knowledge of the subject, I have finished the course confident and feeling able to put it into practice. Thank you very much to the instructors, I really enjoyed it!
  • Very good, thought provoking, encouraging me to lead in the right direction to achieve success
  • Excellent. Was dreading it! But an enjoyable and informative few days.
  • For a two day course my interest was held very well. Group activities helped break up the slide shows and allowed one to apply what had been learnt so far. Overall a very good course with a good instructor.
  • A very useful course which has significantly increased my knowledge of the very skills necessary to commission and manage work. Should help me to manage work with Amey effectively.
  • Very refreshing to have a course with lots of candidate involvement.
  • I came out with holes blown in some of my pre-conceptions. Lots to think about.
  • Overall was impressed and will take away a great deal of different skills.

H&T Programme Manager, Kay Groves said “This training was introduced to staff as a mix of key messages about the new contract, the process from inception to post-delivery and the skills and behaviours that are required to be demonstrated throughout; Sixfold took the learning outcomes and created an interactive, enjoyable learning experience, which was able to span the diverse services which KCC deliver and be relevant to all aspects of commissioning work. The feedback from the staff has been extremely positive and already we are seeing improvements in the quality of commissions.”

Case Study by Andy Haigh, Founder of Sixfold International and SalesSense Associate.

Sixfold International Ltd is a consultancy and training business which offers a range of services to both government and commercial organisations. Government organisations benefit from successful supplier contracts that result from full supplier participation and post award collaborative commissioning. Commercial organisations who consult Sixfold when participating in a government RFP process or bidding for competitive government tenders, increase public sector sales success. For more information visit or telephone +44 1227 860375. Email

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Additional Resources

Sales Training Course Selling to Government

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