Set marketing strategy and adjust the marketing plan to drive the business development plan at any phase of the business cycle.
Lead Generation for the Complex Sale by Brian J Carroll - Book review by Clive Miller.
Sales strategy drives tactics, reveals the plans of competitors, and offers a way for weaker players to win business against stronger competitors.
Win high value complex sales in the face of superior competition. How the right sales strategy and deal review coaching can make all the difference.
Sales frameworks - shortcuts for bridging the experience gap, for learning sales methods and skills.
How to bridge the sales experience gap, analyze sales opportunities with ease, set the right sales strategy and adopt the right sales tactics.
Ideas for for sales crisis management, maintaining sales in a recession, selling in a difficult market, increasing sales productivity, and business survival.