Free B2B Sales Training Part Five (a) - Cold Outreach

Diagram illustrating indirect, direct, and combined cold outreach sales approaches.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page. This page presents links to the posts in part five (a) - Start a Conversation Through Cold Outreach.

Free B2B Sales Training Content

The complete course will address all the following B2B sales topics:

  1. Map a typical customer buying process.
  2. Define customer problems or situations that you fix or address.
  3. Find sales prospects who need what you sell, right now.
  4. Identify the right people in suspect organisations.
  5. Start a conversation with or without cold outreach.
  6. What to do if suspects don’t engage.
  7. Planning a discovery call or meeting.
  8. Persuasive communication.
  9. Negotiating access to those who can say yes.
  10. Prompting a customer buying process.
  11. Participating in a customer buying process.
  12. Preparing an effective proposal.
  13. Conducting buying negotiations.
  14. Closing the sale.
  15. Managing the customer relationship.

Have the course content delivered in part or in full, for individuals or for groups in sessions led by Clive Miller, the course author.

Online Group Training Session - £180 plus VAT. Add to Cart or book this training.

One-to-One Coaching Session - £95 plus VAT. Add to Cart or book one-to-onecoaching.

Follow the course by following our LinkedIn company page or by emailing

Part Five (a) - Start a Conversation with or without Cold Outreach

Introduction - 5.1

Cold Calling. 5.2

Cold call Preparation. 5.21

The receptionist. 5.22

Voicemail. 5.23

Via a colleague. 5.24

Via an executive assistant. 525

The decision maker. 5.26

A decision maker example. 5.261

Fob off objections. 5.262

Fob off objection examples. 5.263

Bad timing. 5.264

Measurement. 5.265

Motivation. 5.266

Cold email plus call. 5.3

The subject line. 5.31

Cold email and call - an example. 5.32

A sales letter example. 5.33

A sales letter with a gimmick. 5.34

A sales letter with a gimmick - example. 5.35

Test, test, test. 5.36

The parallel approach. 5.4

The parallel approach - dependencies. 5.41

The rifle shot letter headline. 5.5

The rifle shot letter PS. 5.51

The rifle shot letter PS explanation. 5.52

What to write. 5.53

The envelope. 5.54

The time to call. 5.55

The follow up. 5.56

Follow up example. 5.561

The closing question. 5.562

Qualification questions. 5.563

The personal assistant or secretary. 5.564

Outreach - summary. 5.57

Have all of this B2B sales training course or any element of it delivered for groups or individuals through online sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email for details.