Selling is changing and many respectable surveys set out to identify and communicate B2B sales trends, yet they still seem to catch people and businesses unprepared.
Outliers by Malcolm Gladwell - what it takes the vast majority to be recognised for expertise and how ordinary people can use this information to become top sales performers.
Aligning sales personality with the phase of a customer relationship and the maturity of the product. Jeff Cox and Howard Stevens explain in Selling the Wheel, reviewed here by Clive Miller.