Advanced B2B Sales Training

Develop or renew professional sales career momentum with advanced sales skills training.

Advanced Sales Skills Training

For those who have years of professional sales experience, who have attended many courses and read the books, it can be difficult to find a programme that stimulates learning and pushes the boundaries of ability and know-how. This advanced sales skills training programme has been designed for such salespeople.

Maintain or renew learning through a flexibleprogramme of one to one coaching, online workshops, or traditional classroom training. Take on workplace assignments between sessions and reconvene to review results, adjust approach, and learn about the next assignment.

Training can be spread over several months or condensed into longer intensive sessions, to suit individual needs. Take this advanced sales skills training programme to reignite motivation and renew commitment to results.

Key Takeaways

  • Use thoughts and thinking to affect results
  • Construct a more effective answers to top customer questions
  • Establish credibility as an expert in your field
  • Increase access to senior executives
  • Increase influence at all levels
  • Find new customers who are waiting for your call
  • Develop more compelling messages
  • Get through and get a hearing when they won’t take your call
  • Make a great first impression, every time
  • Make cold calling a productive and enjoyable task
  • Get introduced when you don’t know anyone who can introduce you
  • Develop and use irresistible charm
  • Quickly build rapport with anyone
  • Become anyone's trusted advisor
  • Avoid deals that don’t happen, can’t be won, or won’t be worthwhile
  • Get all the resources you can handle
  • Position your company as a strategic partner
  • Have prospects talk about real issues instead of solutions
  • Have people develop their own irresistible value proposition
  • Know if a customer will pay your price
  • Gain access to all of the influencers
  • Turn the selling process into a collaboration
  • Get more done in less time and with less stress
  • Get better results from methods, frameworks, and tools
  • Get anyone to share sensitive or confidential information
  • Persuade people to change their minds
  • Uncover hidden objections
  • Have customers handle their own objections
  • Adjust for the transition between sale and negotiation
  • Deal with a negotiators tricks and ploys
  • Get a combative negotiator to collaborate
  • Increase profit and customer satisfaction through negotiation
  • Set yourself apart through a proposal or presentation
  • Have prospects press themselves for a decision
  • Develop or increase mental resolve and resilience
  • Improve career management

Participant Comments

The four days were long and it was hard work at times, however very rewarding with the right balance of interactive input. Good group size with quality training. Toyota

I really enjoyed this training and felt that I took away a great deal that is going to help in the future. All I need to do now is to start to change the way I work! I would recommend the course to anyone who wishes to move forward within business to business sales, as I believe its broad base will allow many items to be effective for a wide range of needs and experiences. E-RM

Following my attendance on your SalesSense course last week, I would just quickly like to thank you for an enjoyable 4 days. Having been selling for 11 years now, you tend to get a little complacent about sales skills. I must admit when David informed me I was to attend I did have some mixed feelings. I must say however, you have sparked some new ideas that I will be trying, and on the whole I found it very very interesting. I will be reading through the booklet every now and again just to remind myself. Esteem

Programme includes:

  • Pre Work Questionnaire
  • Pre Work Preparation Guide
  • Personalised Assignments
  • Programme materials
  • Online resources
  • Career long support

Materials and resources

  • Preparation Guides
  • Framework Agenda
  • Self Study Notes
  • Accelerated Learning Guide
  • Course Slide-decks
  • Sales Mindset and Attitude Assessment
  • Mind Management Exercise
  • Target Achievement Plan - Template
  • Top Six Customer Questions - Notes
  • Discovering Authenticity Exercise
  • Salespeople in the Boardroom Survey
  • Gaining Access to Key Decision Influencers - Report
  • Workplace Motivators Assessment
  • Parthian Shot - Story
  • Customer Profiling Tool
  • Headline Creator
  • Prospect Campaign Planner
  • Prospect Campaign Examples
  • The New Referral Networking Report
  • Fob Off Excuse Turn Around Solutions - Worksheet
  • Fob Off Excuse Turn Around Solutions - Examples
  • Voice Mail Tactics - Examples
  • Pipeline Management Spreadsheet
  • Quantified Qualification Analysis
  • Quantified Qualification Presentation
  • Thinking Style Identification Exercise
  • Sensory Language Exercise
  • Reasons for Asking Questions - List
  • Persuasive Questions - List
  • Questions to Stimulate Dialogue - List
  • Reading People's Thoughts - Report
  • Recognising Personality Style - Assessment
  • Influence - the psychology of persuasion by Robert Cialdini - Book
  • Profit Contribution Calculator
  • CLEAR Rules - Article
  • CLEAR Prompt - Template
  • CLEAR Question - Examples
  • Turnaround Solutions for Budget Objections
  • Turnaround Solutions for Access Objections
  • Turn the Selling Process into a Collaboration - Notes
  • The Power to Speak - ebook
  • Objection Turn Around Template
  • Employing Personal Power in Closing - Notes
  • Negotiation Preparation Template
  • Countering Negotiation Tricks and Ploys - Crib Sheet
  • Managing a Career in Selling - Report
  • Career Development Plan

One thing seems certain. Nothing stays the same for long. Salespeople who depend on continually achieving challenging sales targets, need to maintain their learning momentum. The advanced sales skills taught in this training programme are designed to challenge accomplished sales people to reach further, push their own boundaries, and find ways to keep getting better.

If you are looking for a professional sales development programme or advanced sales skills training, this course delivers. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and talk through some options. Alternatively Send email to for a prompt reply or use the contact form here.