Sales manager training courses for those who must get the most from themselves and their team.
Most sales managers are promoted because they are top salespeople. Everything salespeople do to succeed as individual contributors leads to failure in a sales management role. Cross the divide with our sales manager training courses.
The performance of a sales team depends more on the decisions and actions of a manager than on any other factor.
The best sales managers consistently hire the right salespeople and get the best from those they inherit.
Successful salespeople are decisive. They know or work out what to do and do it. They act independently and rely on their own actions to get results.
Sales managers, on the other hand, will not get far by telling salespeople what to do. Getting results through others, especially free-thinking salespeople, requires a completely different approach.
Our sales manager training is designed to help new and established managers maximise their management effectiveness and their team's results.
Where Sales Managers Struggle
- Relying on their own selling ability instead of developing others
- Stepping into deals rather than improving how salespeople handle them
- Hiring salespeople who will succeed in the company's culture and environment
- Lacking structure in coaching and performance management
- Accommodating different personalities and ways of succeeding.
What Effective Sales Managers Do Differently
Effective sales managers succeed by focusing on two priorities:
- Hiring the right people – selecting salespeople who can perform and fit in
- Getting the best from their whole team – through coaching, leadership, and accountability
Everything else follows from these two areas.
Choose the Right Development Option
Not every sales manager needs the same kind of development. Some need a structured course. Some need specialist help in one area. Others need coaching support around live management challenges, decisions, and team issues.
The options below are designed to help you choose the most relevant route.
| Option | Best for | Main focus |
|---|---|---|
| Sales Manager Training Course | New and established sales managers who need broad capability across the role | Coaching, recruitment, delegation, motivation, forecasting, meetings, process, leadership, planning, and change |
| How to Hire Top Sales Performers | Managers who need to improve recruitment quality and reduce hiring mistakes | Role fit, candidate assessment, interview structure, verification, and selection decisions |
| Leading and Motivating a Sales Team | Managers who need stronger leadership impact and team commitment | Leadership presence, communication, motivation, influence, and direction |
| Sales Manager Coaching | Managers who need help with live priorities, decisions, and performance issues | Forecasts, pipeline control, coaching effectiveness, prioritisation, accountability, and difficult management situations |
| Group Coaching for Sales Teams | Small teams or organisations that need practical development through short live remote sessions | Real opportunities, behaviour change, consistent methods, and improvement over time |
Choose the Sales Manager Training Course if you want the most complete and structured option.
Choose How to Hire Top Sales Performers if recruitment quality is the main issue.
Choose Leading and Motivating a Sales Team if leadership impact and team motivation need strengthening.
Choose Sales Manager Coaching if you want support with live management issues such as forecasting, pipeline control, prioritisation, coaching, or difficult decisions.
Choose Group Coaching for Sales Teams if you want shorter live sessions built around real opportunities and steady improvement over time.
Course 1: Sales Manager Training Course
This is the core programme for sales managers who want to improve overall team performance.
It covers the full management role, including coaching, delegation, motivation, appraisals, hiring precautions, management style, sales process, forecasting, meetings, planning, and leading change.
It is suitable for sales managers, directors, and leaders responsible for achieving or exceeding sales targets and building a stronger management approach across the team.
Explore the Sales Manager Training Course
Course 2: How to Hire Top Sales Performers
Hiring the wrong salesperson damages results, wastes management time, and increases turnover risk. Hiring the right one can transform team performance.
This course focuses on the methods, checks, and decisions that reduce the guesswork in recruitment. It helps managers define the role properly, assess candidates more rigorously, structure interviews better, and test for the qualities that matter most in sales success.
It is the right choice if recruitment quality is inconsistent or if you want a repeatable, lower-risk hiring process.
Explore How to Hire Top Sales Performers
Course 3: Leading and Motivating a Sales Team
Some managers know what should happen but struggle to create the commitment, confidence, and momentum that make it happen.
This course is designed to strengthen leadership impact. It helps participants develop the habits and communication skills needed to inspire action, hold attention, improve meetings, increase buy-in, and motivate different personalities more effectively.
It is especially relevant for managers and senior leaders who need to combine management discipline with stronger leadership influence.
Explore Leading and Motivating a Sales Team
Sales Manager Coaching
Some sales managers do not need a full course. They need a sounding board, challenge, structure, and support around the issues they are dealing with right now.
Sales manager coaching is well-suited to managers facing unreliable forecasts, stalled opportunities, weak pipeline control, difficult performance conversations, hiring decisions, or the pressure of balancing leadership with day-to-day management.
Because coaching is personalised, it can adapt to changing priorities and focus directly on the decisions that affect results.
Explore Sales Manager Coaching
Group Coaching for Sales Teams
Sometimes the need is not another one-off workshop but a more practical and flexible way to improve performance across a team.
Group coaching combines the structure of training with the continuity of coaching. Short live remote sessions allow teams to work on real opportunities, apply practical methods between sessions, and improve over time.
This option is especially useful when people are in different locations, when classroom time is impractical, or when you want more reinforcement and application than a conventional workshop usually provides.
Explore Group Coaching for Sales Teams
Some organisations use more than one route. For example, a sales manager may take the main course and then use coaching to work through implementation or current challenges.
Flexible Delivery Options
Our sales management training courses and coaching can be arranged to suit learning preferences and priorities.
- One-to-one delivery with the course author
- Scheduled virtual learning
- Group delivery for in-house teams
- Traditional classroom delivery
- Self-led study where available
This allows managers to learn in a way that fits around workload while still applying the methods to real situations and current priorities.
Why These Courses Work
Sales management development is most effective when it changes what managers do, not just what they know.
Our courses use a practical, application-focused approach. Participants review ideas, discuss how to apply them, take on workplace actions, and use what they learn in their management role.
This helps turn useful concepts into better day-to-day decisions, more consistent management habits, and stronger sales performance.
Not Sure Where to Start?
Arrange a call with Clive Miller, the author of the courses and our head coach, to discuss which pathway best matches your needs.
Frequently Asked Questions About Sales Manager Training
What is sales manager training?
Sales manager training helps sales managers improve how they lead, coach, recruit, motivate, organise, and manage performance. It focuses on getting better results through other people rather than relying on personal selling ability.
Who are these sales manager training courses for?
These courses are suitable for new sales managers, experienced sales managers, sales directors, team leaders, and business owners with responsibility for leading salespeople and improving team results.
What is the difference between sales manager training and sales manager coaching?
Sales manager training follows a more structured development path and is designed to build broader management capability. Sales manager coaching is more personalised and focuses on live priorities such as forecasts, pipeline issues, difficult decisions, team performance, and current management challenges.
Which course is best for a new sales manager?
The Sales Manager Training Course is usually the best starting point for a new sales manager because it covers the full role, including coaching, recruitment, delegation, motivation, forecasting, meetings, planning, and leadership.
Which course is best if hiring is the main problem?
If recruitment quality is the main concern, the best option is How to Hire Top Sales Performers, because it focuses on role fit, candidate assessment, interview structure, verification, and selection decisions.
Which option is best for improving leadership and motivation?
Leading and Motivating a Sales Team is the best option when the main need is stronger leadership impact, better communication, and improved team motivation.
Can sales manager training be delivered remotely or one-to-one?
Yes. Sales manager training and coaching can be arranged through one-to-one sessions, scheduled virtual learning, group delivery for in-house teams, classroom formats, and self-led study, where available.
How do I choose the right sales management development option?
Choose a structured course if you want broader capability development, choose a specialist course if one issue, such as recruitment or leadership stands out, and choose coaching if you want help with live management challenges and implementation.
SalesSense Performance Guarantee
We unconditionally guarantee the quality and effectiveness of our services. In addition, we warrant that applying the principles, methods, and practices presented in our materials will lead to a gain in value equivalent to at least five times the fees. Should you decide that our services have not met this guarantee, we will refund your fees promptly and courteously.
If you are looking for a sales management training course, help with hiring salespeople, or support to lead and motivate your team more effectively, telephone +44 (0)1392 851500, email info@salessense.co.uk, or use the contact form.
