Transform your processes into an unstoppable lead-generation machine with business development services.
Find more suspects, convert more leads, and win more new customers. Use our business development services to fill gaps, improve your proposition, and source the temporary heads and hands, needed to increase momentum.
How do you increase sales?
Increasing sales requires a combination of research, planning, and action. If you keep doing what you have been doing, you are likely to keep getting the same results. Start changing things here:
Research: Who are the people, businesses, or organisations with an immediate need for what you are selling? There are 17 ways to investigate potential sales prospects. They are described in part 3 of our free B2B sales training. Less is more. Ruthlessly exclude all of the maybes so that you only see those with hard evidence of need.
Planning: Use forethought and preparation to develop a dozen different outreach messages crafted to get the attention of people on your shortlist of sales prospects who need what you are selling. Plan how to deliver the messages over a period using a variety of communication channels.
Action: Begin reaching out to your shortlist. Persist until you are granted an opportunity or told to stop. If you are told to stop, try a different person in the same organisation or stop for six months and try again. Circumstances will have changed. Never give in as long as you remain convinced that a prospect has a need.
What is the duty of business development?
The duty of business development encompasses a wide range of activities and responsibilities for expanding the company's market presence, establishing strategic partnerships, and identifying new revenue streams. The top duties are:
- Knowing the market and market position.
- Devising and maintaining plans for establishing reliable and predictable new business growth.
- Identifying new business opportunities, potential partners, and emerging markets for expansion and diversification.
- Initiating business conversations and nurturing relationships with potential partners and new customers.
Use Our Business Development Services to Support Your Efforts:
Reality gets in the way of sharpening the saw. If managers and salespeople are fully occupied with their essential work, use our business development services to augment your team. Use us on a project-by-project basis or as a fractional service provider.
What is done in business development?
The following describes ways you can augment or enhance your business development activities:
Suspect Selection and Lead Discovery Process
We can calculate the size of your improvement opportunity. Then set evidence-based suspect selection criteria. Have us create different approach messages and design a delivery schedule. We can help you test the process, adjust it to optimise the results, and establish it as a consistent, repeatable lead generation programme.
Prospective Customers
Use unique profiling techniques to identify prospective customers with an immediate need for what you sell. Learn the techniques in a one-hour workshop or have us develop profiles and prospecting methods for your market and sales environment.
Best Practice Opportunity Conversion Process
Optimise your lead-to-opportunity and opportunity-to-sale conversion processes or design new step-by-step methods from scratch. Have us audit what you do now and recommend improvements or work with you to develop a better lead conversion process.
Sales Success Framework
Create unified onboarding programmes for new salespeople. Guide best practices, optimise sales behaviours, and enable rapid success. Use our sales success formula to create your own programme or have us create it for you.
Hire the Right People
Give proper attention to salesperson selection. Develop a process, design tests and assessments, and manage the selection process to eliminate sales hiring mistakes. Hiring the right salespeople reduces sales staff turnover and increases sales team performance. Have us design and implement a programme for you.
Outsourced Business Development Management
How do you define business development management? We use the term to describe a process of creating and managing a reliable new business generation programme. We offer a training course for managers tasked with business development management. Alternatively, outsource the job on a fractional or full-time basis. Assign your urgent projects or pick from our services. We can work to opportunity generation targets, on a project-by-project basis, or a time commitment.
Other Related Business Development Services:
The term, 'Business Development' tends to be used to group activities that generate new customers and new business in existing customers. All of the things we do might be considered business development services. The following outlines related activities.
Sales Process Facilitated Enquiry
Arrange an executive meeting to identify gaps between what you do and the best practice ideals. Get consensus on what needs doing and appoint champions to lead each effort. Use our services to facilitate a structured workshop. We can ensure that it provides the intended value. Here is the process.
Sales Growth Strategies Briefing
Have us provide a best practice briefing on any aspect of the business to the business development process. Take just the time you need. No travelling or expenses. Just a telephone conference or virtual meeting. Guaranteed value.
Improve Value Propositions
Reviewing, and revising value propositions should happen continuously or at least once a quarter. It is common to find that value propositions haven't been revised since a company's inception. In some cases, they have never been defined. Have us quickly address this opportunity.
Improve Sales Process
Surprisingly few organisations have an up-to-date model of current best practices for each step in their sales process. Having a framework helps ensure that customer-facing people and their support organisations contribute to the best of their ability. Find opportunities to improve your sales process through a free consultation.
Improve Sales Force Automation Software Effectiveness
Many enablement technologies and applications have failed to achieve the expected return on investment. It is difficult for staff to give full attention to SFA implementation projects without their day-to-day tasks being neglected. A third-party review often reveals quick fixes and easy opportunities for improvement. Get in touch.
Sales Competence Model
Have us design a sales competence model that reflects your environment and needs. Use the model to assess sales capabilities and take action to fill the gaps. See an example.
One Minute Coaching
Develop coaching skills that can be applied in less than a minute. Equip managers with the tools to propagate best practices without giving up time to conduct lengthy coaching sessions.
Create Online Training that You Own
We can create an online learning program that accounts for your sales process, messaging, and content. Then publish it in an online format that is continuously available for reference, coaching, and new hire training. Let's speak.
Business Development Strategy
Doing things right is a waste of time if you don't first choose the right things to do. Business development is more dependent on forethought, planning, and preparation than on doing things more effectively or faster. First, choose the right sales growth strategies and then tune the execution. schedule a call to discuss some options.
If you have opportunities for sales growth but lack the resources to make projects happen, our business development services can fill the gap. Telephone +44 (0)1392 851500. We will be pleased to learn about your needs and discuss some options. Alternatively, send an email to custserv@salessense.co.uk or use the contact form here.
