Free B2B Sales Training

Diagram illustrating the learning circle and why B2B sales training courses increase sales.

On Wednesday, April 1st, 2020, we began delivering a free B2B sales training course via bite-sized posts on the SalesSense LinkedIn company page.

B2B sales training course topics:

  1. Map a typical customer buying process.
  2. Define customer problems or situations that you fix.
  3. Find sales prospects who need what you sell, right now.
  4. Identify the right people in suspect organisations.
  5. Start a sales conversation through cold outreach.
  6. What to do if suspects don’t engage.
  7. Planning a discovery call or meeting.
  8. Persuasive communication.
  9. Negotiating access to those who can say yes.
  10. Prompting a customer buying process.
  11. Participating in a customer buying process.
  12. Preparing an effective proposal.
  13. Conducting buying negotiations.
  14. Closing the sale.
  15. Customer account management.

Follow the course free of charge by following our LinkedIn company page or by emailing

Have the course content delivered in part or in full, for individuals or for groups in sessions led by Clive Miller, the course author.

Online Group Training Session - £180 plus VAT. Add to Cart or book this training.

One-to-One Coaching Session - £95 plus VAT. Add to Cart or book one-to-one coaching.

Part one - Map a Typical Customer Buying Process

Part two - Define Customer Problems or Situations that You Fix

Part three - Find Sales Prospects Who Need what You Sell Right Now

Part four - Identify the Right People in Suspect Organisations

Part five (a) - Start a Sales Conversation through Cold Outreach

Part five (b) - Start a Sales Conversation through Cold Outreach

Part six - What to Do if Sales Suspects Don't Engage

Part seven - Planning a Sales Discovery Call or Meeting

Part eight (a) - Persuasive Communication

Part eight (b) - Persuasive Communication

Part nine - Negotiating Access to Power

Part ten - Prompting the Initiation of a Buying Process

Part eleven - Customer Buying Process Participation

Part twelve - Preparing a Winning Sales Proposal

Part thirteen - Conducting Buying Negotiations

Part fourteen - Closing the Sale

Part Fifteen - Customer Account Management 

Have all of this B2B sales training course or any element of it delivered for groups or individuals through online sales training sessions or one-to-one coaching. Call +44 (0)1392 851500 or email for details.